How can you extend the value of your next piece of content?

kara_susvilla
HubSpot Employee
HubSpot Employee

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

 

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

1 434 Réponses 1 434
LucyWlodarczyk
Participant | Partenaire solutions Platinum
Participant | Partenaire solutions Platinum

Will take recorded webinars and repurpose them into a white paper, blog posts & infographics. 

0 Votes
Dongocquynh
Membre

I will use current blogs for posts and stories plus exciting podcast discussions.

 
0 Upvotes
 
 
 
0 Votes
NC2
Participant

I will use current blogs for social media (posts and stories) plus exciting podcast discussions.

0 Votes
TAdu
Participant

i will brainstorm how else the content can be consumedd. my buyer-persona's journey will do a great job in getting this done.

0 Votes
ArunaloSinhaRoy
Participant

Using social media to inform my audiences about various aspects of new content  as well as creating  blog and promoting that through social media

0 Votes
btallarico
Membre

I can use Instagram as a way to update my audience on progress on a project, then use the photos in a "How-To" style blog post about the project!

0 Votes
SMendez4
Membre

I can use images to create a presentation, or a training video.  I can use the video to extract images for our posts.

0 Votes
Mara17
Membre
Use references and work with brainstorms
 
 
 
 
 
 
 
 
 
Use references and work with brainstorms. 
 
 
 
 
0 Votes
Anshul123
Membre

I can use the images in the written article and can use that in blog post.

 

0 Votes
BeeFells
Membre

I currently have an IG video series that could be repurposed into a branding guide, which could lead to a branding webinar training.

0 Votes
CManrao
Participant

We repurpose the social media content in different formats like videos and short clips on LinkedIn, Facebook and we try to add most of the content in different ways to deliver the message or services we offer. Our website has a lot of blogs and we post them on Instagram and TikTok in the best possible way.

0 Votes
RDan
Membre

Our website has a lot of blogs that have done well. I will repurpose those for social media by reducing the length of the articles and posting them on LinkedIn and Instagram.

0 Votes
dcameron5
Contributeur de premier rang | Partenaire solutions Elite
Contributeur de premier rang | Partenaire solutions Elite

I took a piece of content from 2009 and repurposed it, updating the statistics to 2021 (when it was re-written), removed outdated information, added some new parts, and placed an editor's note at the bottom notifying readers that it was originally published in 2009. I published it through HubSpot, and it reached 791 readers.

0 Votes
FLuxury
Membre

I'll pick the top 3 performing post, create contents related using the style and format to produce new ones... With specific emphasis placed on trends and buyer personae 

0 Votes
CMottl
Membre

First, I am very appreciative of the foundation my company has built with the blogs. They've already created several campaigns, but now there's opportunity to grow and branch out. I'd love it if our content became more multimedia, and finding the trends of content we're creating. By creating more infographics, events, social media posts, videos and even audio I think will really bring more prospects to our website.

0 Votes
Bethelo
Participant

•I'll pick the best performers.

•Check for my audiences preferences

•Repurpose my content into their preferred format.

•Test it in different medium (solely and combined)

•Then I'll optimize the ones that have the best results

 

Huỳnh
Membre

Edit content then share on social networks such as Instagram, Facebook ...

 

0 Votes
DucTran
Participant

I'll design and edit to new form of media then share it on all social media ( Instagram, Twitter,...)

0 Votes
Quynhkarry
Participant

we can turn content into e-book, video, podcard

0 Votes
Emeddy14
Membre

I love the idea that was mentioned to make bullet points in your original post or blog. Then you can come back and repurpose the information by digging into each bullet point in separate posts or blogs!

carolcastro
Membre

Once I have enough content I will transform it into an e-book.

0 Votes