How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[web-apprentice]

I emphasize an annual blog post entitled Best Business Books and entend the content into a series of Twitter posts recognizing Honorable Mentions that were not highlighted in the blog post.

[HClark8]

By doing a content refresh for a post with similar content, and linking the new post with the refreshed post.

[DPua]

Republish/Repost content in 2 weeks and or doing an inforgraphic

[ASingian]

By making storyboards on a content template

[SallaLópez]

Ways to repurpose a blog post I'll definitely give a try:

• By turning it into an infographic
• By creating a series of emails based on the post.

[vSivapalan]

Repurpose:

Changing the title

converting it into infographics

Republish during an awareness day  where the content is relevant for example "cancer month", "children's day"

[GWenos]

We just published a blog post on divorce and body image. To repurpose the content further we can: 

• interview the author on the podcast
• Create an encouraging infographic using tips from the blog
• combine resources on identity and create an email series that people going through divorce can subscribe to

[sjiawen]

Wait 2 weeks to republish the post and looking to opportunity that buyer persona journey would be at (format and channels)

[someone224]

i would wait 2 weeks and refurbish the content from my blog to my linkedin, instagram

make some stories out of it, or mix a few posts together to make something even better out of them.

[KimFunk]

I really liked the structure laid out in the video. We already create content around a given topic but the way Justin suggested we repurpose the blogs into ebooks and use that base for webinars and such makes a ton of sense. Right now we are redoubling our efforts - writing blogs and ebooks that aren't quite as interconnected as suggested in the video.

[AMcCaul]

Use social media to inform the audience about the various forms of contents such as post, video, eBook etc.

[LucyWlodarczyk]

Will take recorded webinars and repurpose them into a white paper, blog posts & infographics. 

[Dongocquynh]

I will use current blogs for posts and stories plus exciting podcast discussions.

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0 Upvotes

[NC2]

I will use current blogs for social media (posts and stories) plus exciting podcast discussions.

[TAdu]

i will brainstorm how else the content can be consumedd. my buyer-persona's journey will do a great job in getting this done.

[ArunaloSinhaRoy]

Using social media to inform my audiences about various aspects of new content  as well as creating  blog and promoting that through social media

[btallarico]

I can use Instagram as a way to update my audience on progress on a project, then use the photos in a "How-To" style blog post about the project!

[SMendez4]

I can use images to create a presentation, or a training video.  I can use the video to extract images for our posts.

[Mara17]

Use references and work with brainstorms

Use references and work with brainstorms. 

[Anshul123]

I can use the images in the written article and can use that in blog post.

[BeeFells]

I currently have an IG video series that could be repurposed into a branding guide, which could lead to a branding webinar training.