How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[KimFunk]

I really liked the structure laid out in the video. We already create content around a given topic but the way Justin suggested we repurpose the blogs into ebooks and use that base for webinars and such makes a ton of sense. Right now we are redoubling our efforts - writing blogs and ebooks that aren't quite as interconnected as suggested in the video.

[AMcCaul]

Use social media to inform the audience about the various forms of contents such as post, video, eBook etc.

[LucyWlodarczyk]

Will take recorded webinars and repurpose them into a white paper, blog posts & infographics. 

[Dongocquynh]

I will use current blogs for posts and stories plus exciting podcast discussions.

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0 Upvotes

[NC2]

I will use current blogs for social media (posts and stories) plus exciting podcast discussions.

[TAdu]

i will brainstorm how else the content can be consumedd. my buyer-persona's journey will do a great job in getting this done.

[ArunaloSinhaRoy]

Using social media to inform my audiences about various aspects of new content  as well as creating  blog and promoting that through social media

[btallarico]

I can use Instagram as a way to update my audience on progress on a project, then use the photos in a "How-To" style blog post about the project!

[SMendez4]

I can use images to create a presentation, or a training video.  I can use the video to extract images for our posts.

[Mara17]

Use references and work with brainstorms

Use references and work with brainstorms. 

[Anshul123]

I can use the images in the written article and can use that in blog post.

[BeeFells]

I currently have an IG video series that could be repurposed into a branding guide, which could lead to a branding webinar training.

[CManrao]

We repurpose the social media content in different formats like videos and short clips on LinkedIn, Facebook and we try to add most of the content in different ways to deliver the message or services we offer. Our website has a lot of blogs and we post them on Instagram and TikTok in the best possible way.

[RDan]

Our website has a lot of blogs that have done well. I will repurpose those for social media by reducing the length of the articles and posting them on LinkedIn and Instagram.

[dcameron5]

I took a piece of content from 2009 and repurposed it, updating the statistics to 2021 (when it was re-written), removed outdated information, added some new parts, and placed an editor's note at the bottom notifying readers that it was originally published in 2009. I published it through HubSpot, and it reached 791 readers.

[FLuxury]

I'll pick the top 3 performing post, create contents related using the style and format to produce new ones... With specific emphasis placed on trends and buyer personae 

[CMottl]

First, I am very appreciative of the foundation my company has built with the blogs. They've already created several campaigns, but now there's opportunity to grow and branch out. I'd love it if our content became more multimedia, and finding the trends of content we're creating. By creating more infographics, events, social media posts, videos and even audio I think will really bring more prospects to our website.

[Bethelo]

•I'll pick the best performers.

•Check for my audiences preferences

•Repurpose my content into their preferred format.

•Test it in different medium (solely and combined)

•Then I'll optimize the ones that have the best results

[Huỳnh]

Edit content then share on social networks such as Instagram, Facebook ...

[DucTran]

I'll design and edit to new form of media then share it on all social media ( Instagram, Twitter,...)

[Quynhkarry]

we can turn content into e-book, video, podcard