How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[CManrao]

We repurpose the social media content in different formats like videos and short clips on LinkedIn, Facebook and we try to add most of the content in different ways to deliver the message or services we offer. Our website has a lot of blogs and we post them on Instagram and TikTok in the best possible way.

[RDan]

Our website has a lot of blogs that have done well. I will repurpose those for social media by reducing the length of the articles and posting them on LinkedIn and Instagram.

[dcameron5]

I took a piece of content from 2009 and repurposed it, updating the statistics to 2021 (when it was re-written), removed outdated information, added some new parts, and placed an editor's note at the bottom notifying readers that it was originally published in 2009. I published it through HubSpot, and it reached 791 readers.

[FLuxury]

I'll pick the top 3 performing post, create contents related using the style and format to produce new ones... With specific emphasis placed on trends and buyer personae 

[CMottl]

First, I am very appreciative of the foundation my company has built with the blogs. They've already created several campaigns, but now there's opportunity to grow and branch out. I'd love it if our content became more multimedia, and finding the trends of content we're creating. By creating more infographics, events, social media posts, videos and even audio I think will really bring more prospects to our website.

[Bethelo]

•I'll pick the best performers.

•Check for my audiences preferences

•Repurpose my content into their preferred format.

•Test it in different medium (solely and combined)

•Then I'll optimize the ones that have the best results

[Huỳnh]

Edit content then share on social networks such as Instagram, Facebook ...

[DucTran]

I'll design and edit to new form of media then share it on all social media ( Instagram, Twitter,...)

[Quynhkarry]

we can turn content into e-book, video, podcard

[Emeddy14]

I love the idea that was mentioned to make bullet points in your original post or blog. Then you can come back and repurpose the information by digging into each bullet point in separate posts or blogs!

[carolcastro]

Once I have enough content I will transform it into an e-book.

[CCPie]

we will a list of the most trending post we've shared on our Fan Page and try to repurpose our post and create something new from these old but worth to read posts.

Adding value to old ones and give an extra value to a new.

[JustRalphy]

By statistic you gather from the past performance of your content. Based on that, you can add keywords, and remove unnecessary phrases or come up with the new terms to support your purpose and ideas.

[NManski]

I'd like to try repurposing my blog posts into a comprehensive guide.  Thanks for sharing all the great ideas!

[Hiwa]

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@kara_susvilla wrote:

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

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My next piece of content will be re-purposed by adding statistics and survey results.

[JWeston6]

I could turn images and written content from my website into an e-book.  And use that to publish a hard copy to sell.  

My IG posts do inform my web content,

Thank you for all these useful ideas

[MMckinney2]

I could repurpose more articles by including more bullet points so that if I want to, I can later add to them to create more in-depth content.

[psharmashah]

Our website has a lot of blogs that have done well. I will repurpose those for social media by reducing the length of the articles and posting them on LinkedIn and Instagram.

[STan5]

We currently have an ebook that appears on our site.

What I can think about is republishing content in that ebook in a series of blog posts, as the ebook contains a list of 7 items that have yet to be expanded upon.

There's also a pillar page that we can branch out and expand, and then repurpose as an ebook itself.

[austinnguyen96]

I'll design and edit to video or photo then share it all social media ( Facebook, Tiktok,...)

[zRichardson]

I can use media.