How can you extend the value of your next piece of content?

kara_susvilla
HubSpot Employee
HubSpot Employee

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

 

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

1,433 Replies 1,433
JustRalphy
Participant

By statistic you gather from the past performance of your content. Based on that, you can add keywords, and remove unnecessary phrases or come up with the new terms to support your purpose and ideas.

 

NManski
Member

I'd like to try repurposing my blog posts into a comprehensive guide.  Thanks for sharing all the great ideas!

0 Upvotes
Hiwa
Participant

@kara_susvilla wrote:

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

 

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 


My next piece of content will be re-purposed by adding statistics and survey results.

0 Upvotes
JWeston6
Contributor

I could turn images and written content from my website into an e-book.  And use that to publish a hard copy to sell.  

My IG posts do inform my web content,

 

Thank you for all these useful ideas

MMckinney2
Member

I could repurpose more articles by including more bullet points so that if I want to, I can later add to them to create more in-depth content.

0 Upvotes
psharmashah
Contributor

Our website has a lot of blogs that have done well. I will repurpose those for social media by reducing the length of the articles and posting them on LinkedIn and Instagram.

STan5
Member

We currently have an ebook that appears on our site.

What I can think about is republishing content in that ebook in a series of blog posts, as the ebook contains a list of 7 items that have yet to be expanded upon.

There's also a pillar page that we can branch out and expand, and then repurpose as an ebook itself.

austinnguyen96
Participant

I'll design and edit to video or photo then share it all social media ( Facebook, Tiktok,...)

0 Upvotes
zRichardson
Participant

I can use media.

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Niamya
Member

I can repurpose different outfit looks from a lookbook filmed for YouTube into Instagram stories, Reels, and TikTok videos. 

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bkirst
Contributor

I can use the research I do for the post and use it to fill out my daily organic social posts on Twitter and IG. I can also get better about using an editorial calendar to create content that is inherently more recyclable.

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Ngoctu1011
Member

I'll design and edit to video or photo then share it all social media ( Facebook, Tiktok,...)

0 Upvotes
justraj19
Member

I can use the poll on social media and will get the opinion

Irtazat
Member

Through posts on LinkedIn and Facebook. Most of my content is related to job searching. Also, I can use the poll in social media to get more information or an online survey through Google form to adjust, combine and expand my content.

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Diksh
Member

Will take the top-performing blog on our site and come up with more subtopics that can be well researched upon and redirected back to the original title while also making infographics for all the same. Series of videos can be made from the infographics which could then be presentation for a demo 

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HoangHang
Participant

I will design and edit to video or photo, so I share it on all social media (twitter, instagram, facebook, tiktok,...)

0 Upvotes
BeckyWit
Contributor

I love the idea of creating limited edition podcasts and niche email series based on specific topics. Also, creating a downloadable item, like a guide or calendar or checklist is a great way to provide repurposed value. 

kimphuc86
Participant

I will write a blog about research on fasting or cutting carbs for weight loss. Then, I will collaborate with a fitness trainer and nutritionist to make a video and some visual content to share on social networks with the topic: the health effects of fasting, Safe and healthy weight loss method, some exercises and weight loss menu for beginners

IK2
Member

I'm a bookstagrammer and i feel that my book photos and reviews could be repurposed into a blog, youtube videos while my funny captions can be repurposed into tiktoks and reels 

0 Upvotes
LeonardoPasseri
Member

The format would be reporpused, in my case, by thinking about an evolution of it. 

0 Upvotes
KKazeem
Member

I could repurpose a copy through storytelling or make content into jingles and or video content. 

0 Upvotes