How can you extend the value of your next piece of content?

kara_susvilla
HubSpot Employee
HubSpot Employee

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

 

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

1,434 Replies 1,434
NIvanoska
Member

By incorporating videos and posting on social media

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EGonzalez-P
Member

Creating a huge content that can relate in multiple aspects in which it would be using to spliting the information and posting it in the different days and just add  a little more information related to the content. 

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malory305
Participant

i think doing screen grabs of videos is a good way of repurposing content- or simply just relaunching certain things for your viewers who maybe new.  

alevarteaga
Participant

I need to start posting more video repurposing my

content for my followers and the engage with muy buyer persona.

 

 

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EYost
Participant

I need to start incorporating video into my content.  I've been lazy in this area and it is a quick and easy way to add value. 

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thanhloan18
Member
I think I need to know how to curate content and be creative!! Need to get to the core of the problem then when moving to the content we will be easier to write and describe it.
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kshivers
Participant

finding common links and repourse like can old instagram account

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nshilyansky
Member

I would repurpose a series of Tik Tok video reviews I made about my favorite restaurants in downtown Chicago into a YouTube video titled "5 Restaurants in Chicago You Have to Check Out". In the video, I'd show myself at each restaurant in the order I ranked them, what I ate and drank, and how the restaurant looks, then I'd describe the ambiance of each restaurant, what I ordered, the flavors of the food, why I liked it, explain each places' ranking/rating, and possibly give a fun fact about one or two of the restaurants if they had a particularly unique/cool history or attribute about them. The YouTube video reviews would give a more in-depth look at my 5 top-rated restaurants on Tik Tok and I would link the YT in my Tik Tok bio with a CTA to check out my YouTube review. 

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BChristian9
Participant

Come up with other topics that relate to a piece of content then link that piece of content to the new content.

LVC
Member

I would reporpuse a serial of instagram post into a videographic and podcast...offering more creative ways to reach the target in every step of the buyer´s journey.

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Phuonghtm102
Member

I would repurpose a blog content into social media post on Facebook using gifs or videos

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Abiodun
Participant
By creating webinars, rewriting my blog post on social networks and creating more compelling videos for YouTube
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HHarris
Member

This is an area that I will need to develop confidence with the different mediums.

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DOlayiwola
Member
I would repurpose a blog content into social media post on Facebook and Instagram using videos and infographics
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JCutler
Contributor

Thinking of re-purposing 2 of my older blog posts-1 about wedding flowers for different seasons and 1 about Houseplant Care & Tips. I already have video content on both subject matters. Both blogs are easily transferrable to a guide, a checklist, and a blank template to offer our followers a way to keep track of what we are saying on their own.  There is enough content and opportunity to put out a quick tip or feature weekly or monthly for people to subscribe to (i.e. what to do with their houseplants this month; what wedding flower is in season this month, etc..)

CSibanda
Contributor

I am working on creating content around establishing a business in Botswana, for both locals and foreigners so i think it would be effective to repurpose the blog post into a checklist or webinar for those who are interested in establishing a business or registering a company in Botswana to connect and join in and possibly get them to do business with my company.

Tega24
Participant
I will repurpose my content through YouTube and ebooks.
s-lau
Participant

The nonprofit I work for just finished writing a report. It's pretty dense, so we were thinking of splitting the report into podcast episodes which can then be combined with infographics, social media posts, and images we used to promote the report to form a YouTube video series.

JCutler
Contributor

What is the report about?

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Tega24
Participant
YouTube is an ideal way to repurpose my content.
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Gary_Stevens
Contributor

I'd repurpose a piece of content by writing an e-book on online marketing for small businesses to use as an educational project for my clients.

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