How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[Phung_Mai]

1. I will adjust the information (up to date information, use synosym,...)

2. Combine information with other topics

3. Add more information and go deeper in each snippets.

[AfshanKhanzada]

I will repurpose the content in other formats depending on the social media platforms I use. It can be a video on Youtube or a story on Instagram etc.

[Tú]

I repurpose content as below:

- Add examples, images, guides to help customers easy to follow and read clearly.

- Create interest videos, charts, CTA, chatbox, IG post, podcast and other social media.

- Use keywords effectively to rank posts.

- Learn more about SEO on Google search.

[Hailinh]

I will repurpose content as below:

- Add details, charts , links , examples helps reader can update new informations and clearly understanding.

- Investing video clips, images, IG post, podcasts,CTA, chatbox, and useful contents of mordern trend to increase rank of website 

- Formating properly about Heading, bullet, add or change the most search key words.

- Learn more and update more about how to Google Search change actions to SEO yearly.

[PATL13]

Repurposing blog posts into other formats is a great way to me. Since, by this way, I can expand my blog into other platforms and also reach new audiences.

[SShaikh6]

I have been handling content for 4 different regions of the same brand. So each month, one of the top posts from each account, I have redirected it to the global platform of the brand with a twist in the caption and the general content. This saves my time and also helps me to see the post from a different perspective. 

[CMattern]

We recently created a series of Quick Wins for Insta Stories. This can be compiled into a blog ... and then compiled into a downloadable. The downloadable can become a deck that we use for our new user webinar trainings. 

[Vika]

We work on Chinese media but need to jungle between western media as well. I would listen to my audience to see what are their pain point and then I would involve some influencers to comment on the blog-post and show a different perspective to tell the same story,

Another thing is to re-post using infographic and add a QR-code to re-direct to the original post.

[MOmoruan]

Stories on social media are always a good way to repurpose content especially when they remind you it's was "x months/years ago" when you posted a certain video, blog, or other piece of content. It almost gives them a second life so those who haven't seen it get to now.

[TMilsap]

I would definitely use various recycling features such as podcasts, YouTube, and other technology to consume content.  I know that sometimes I take in the understanding by listening rather than reading, especially when my environment is not set for reading.

[AWatkins24]

My university creates a magazine every year with stories about staff and students, my intention is to review past issues of the magazine and post snippets of the top stories on our social media pages, and possibly create a blog as well. We also publish content in our local press every two weeks, that type of content, once formatted appropriately, can also be included in blog posts and social media.

[TMendoza]

There are several ways, but the ones that stand out to me the most are repurposing content into a video or a podcast since I have experience with the former medium and would find the latter interesting.

[xortega]

I would repurpose content by:

- Breaking down information in several steps/chapters

- Utilizing new formats 

- Adjusting for posting on new channels that I didn't use before for this content

[ALemeri]

Talking to readers or audience to further understand their other pain points. This would allow me produce the same content in other formats like video, podcasts etc while linking them. That would make it fresh.

[MPoynton]

Changing content format to suit new platforms. 

[RTakunda]

i can now tweak my content to different formats for that i can share it on different platforms with different presentation opportunities and prospects.

[chemayon]

I think I will look over every topic we have posted in the last 3 years, and will kind of integrate all into one narrative agenda that will lead into a movement of creating content with information surrounding that particular movement. 

[BhaskarBisht]

We can use the several factors for the new content creation :-

• Use of infographic representation 
• Instagram for a better public reach 
• Youtube videos regarding the new content 
• Blogpost 

[jtobin]

A You Tube "How to..." video can be repurposed into a video series or tutorial for fans following the channel.  Then additional links can be added to increase subscribers. 

[Susu3]

We can see another edge of content

[LyanneFisher]

Creating a Tik Tok from the blog post, an infographic and a freebie.