How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[GEnitan0]

To extend the value of my next piece of content, I will first review existing blogs to identify areas for enhancement, then create a comprehensive content template that includes elements like podcasts, videos, and detailed blogs tailored to each platform. On LinkedIn, I’ll focus on in-depth content for professional engagement, while on Instagram, I’ll leverage videos to capture attention and encourage interaction. This approach will help me provide more value to my audience and ensure maximum reach and engagement across different platforms.

[Johnnaveen]

I'll repurpose it on X & Medium. Also turn it into a reel and publish it on Instagram & youtube as shorts.

[UMarthe]

How can you extend the value of your next piece of content?

topic: 'Beginner Virtual Assistants: Mistakes You Should NEVER Make!' This will resonate with aspiring VAs and help them avoid common pitfalls.

To maximize reach, repurpose the content across platforms:
📌 LinkedIn: Share a detailed article or carousel post with insights.
🎥 TikTok: Create a short video highlighting key mistakes with quick tips.
📘 Facebook: Post in VA communities and start discussions.
📍 Pinterest: Design eye-catching infographics linking back to your blog.

[Hyenng]

I would extend the value of my next blog post on "10 Essential Full Body Workouts for Beginners"

Social Media Posts: Break the workouts into bite-sized Instagram carousels, TikTok clips, or LinkedIn posts.
Short-Form Videos: Create a YouTube Shorts or Instagram Reels series demonstrating each exercise.
Podcast Episode: Discuss the benefits of full-body workouts and how beginners can get started.
Email Newsletter: Share a condensed version of the blog with exclusive workout tips.
Infographic: Design a shareable Pinterest or LinkedIn infographic summarizing the workouts.
Ebook or Guide: Expand the content into a downloadable PDF for lead generation.

[PKAUR97]

Very understandable and knowledgeable 

[RLingao]

How can you extend the value of your next piece of content?

• Repurpose long-form videos into a series of short-form videos.

• Create infographics and blog posts.

• Gather testimonials from people who have used your products and create social media posts for all platforms.

[BKc3]

well i am a natural lover person i will post different places of my country.

[NKoenig]

Say I was building a catalog of movie reviews for the year by posting the reviews on social media. I could take these reviews and create a blog listing the best movies of said year. 

[LGibson2209]

For my next piece of content, I could repurpose our social media posts into blog posts (with the social media posts as smaller chunks of information and in-depth content left for the blog). Multiple blog posts could be made around one topic of our industry, which could then be linked together to create a guide/checklist. 

[EZamor6]

Hi guys 

[JYG8]

It was a great suggestion (in the last HubSpot video) to repurpose a long content piece, especially if it's an informational one, to break it down into multiple pages and send it across over email. This would allow users to digest information step by step and not be overloaded. This would additionally allow for engagement on a longer-term basis. Overall, I learned how to effectively convert a long piece into a campaign.

[Kasturika]

Creating a Series: I would like to align my content into several pieces, each related to the other in some way

Editing : I would edit older posts as I move one to keep my content fresh and relevant

Social media Posting: I would post my content in different social media platforms and make changes in them accordingly. For example making a short video for instagram, creating a meme for facebook,etc.

[DAzz]

To extend the value of my next piece of content, I can repurpose it into different formats, such as:

Social Media Posts – Break down key points into bite-sized content for Facebook, Instagram, and LinkedIn.
Infographics – Summarize important data or steps into a visually appealing infographic.
Short-Form Videos – Turn the main ideas into engaging Reels, TikToks, or YouTube Shorts.
Email Newsletter – Share highlights with my email subscribers and link back to the full piece.
Slide Deck – Convert the content into a presentation for webinars or educational purposes.
E-book or Guide – Combine related blog posts into a more in-depth downloadable resource.

By repurposing content, I can maximize its reach and engage with different types of audiences

[Sharona27]

As an independent author, most of my content is through the social media platforms Instagram, Facebook, and BlueSky.  What I would do is repurpose my social media content into a blog post that expands upon the idea and provides helpful tips.  I could then make a longer video of it and actually show the step-by-step process.  I would like to delve more into blog posts and longer videos on YouTube.  It's just having the time to do so.

[Kaye]

How can you extend the value of your next piece of content?

Since I haven't been posting much material lately, my first step should be identifying and sorting out the content I already posted. I am familiar with cohesion techniques and multi-platform posting but needed to get into the specifics. That's why I entered this course. I also think that I might have missed the point and had gotten stuck on the general personal blogging, so I have to take a step back and see what my blogsite is all about. Connecting my blogs like a network is an interesting idea as it gives way for more subtopics to choose from. I just hope that I have enough time to sort through all of them. If not, I could just implement this method on any future socmed presence I plan to build in the future.

[DStaedtler]

With my content, I would like to build a repertoire of subtopics, branching off of what topic is most appropriate for my audience, and my content plans on expanding from the roots into more digestible forms of content - such as infogralhics and graphic designs - that make the content more digestible. It is similar to HubSpot's methods.

[Anonymous]

I would start with written content, most likely a blog post. I would make sure to format my post content into clear sub topics (with bullet points) so that I can expand them later on in a different format, say into social media posts/stories or a newsletter series. That could give me the opportunity to create multimedia on the topics discussed which I can later compile into a video course or e-book. At the end I can go back and provide a content offer at each stage that can maximise the number of people who interact with and make use of my content.

[KVargh]

Identify key topics, and tailor the content to distribute it across multiple platforms to engage a diverse audience.

[cch_mich]

I’d start by organizing all of my blog posts and identifying key topics. This would allow me to repurpose them into different formats, such as social media posts, infographics, or even an eBook. By doing so, I can maximize their reach and provide value to different audiences across various platforms.

[CorrySitohang]

Repurpose your content into different formats like social media posts, videos, or infographics. Update and optimize old content with fresh data and SEO improvements. Expand reach by sharing in newsletters, collaborations, or republishing on other platforms.