How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[mikellerogers]

To extend the value of my next piece of content, I could repurpose it into different formats to reach more people. For example, if I write a blog post, I could turn it into a podcast episode where I talk about the same topic and share extra ideas. I could also make a slide deck summarizing the content and share it on platforms like SlideShare or use it in a webinar. Another idea is to break the blog into smaller parts and send them as a follow-up email series. Lastly, I could do a Q&A or live stream based on the main points from the blog to connect with my audience. Repurposing content like this helps me reach more people in different ways.

[Shivam27]

For my next Piece, I intend to repurpose my content by updated recent updates. 

First, I will check the latest updates where I need to make changes. Then take key point to highlight and edit my existing content.

[ESandeep]

To extend the value of your content, consider these ways to repurpose it into new formats:

1. Turn a blog post into a video – Create a short video summarizing the key points or share the post in a visual format on platforms like YouTube or Instagram.
2. Create an infographic – Highlight the main takeaways of your content visually to make it more digestible for audiences who prefer quick visuals.
3. Transform a webinar into a podcast episode – If you’ve hosted a webinar, you can repurpose the audio into a podcast for listeners on-the-go.
4. Make social media posts – Break your content down into bite-sized tips or quotes for Instagram, Twitter, or LinkedIn.
5. Turn it into a downloadable resource – Create a PDF or e-book from your content that your audience can download and keep.

Repurposing allows you to reach new audiences, reinforce your message, and make the most of your initial content investment.

[BDawes]

For my next piece, I plan to repurpose it by turning it into different formats to maximize its reach. For example, I can:

• Create a video summary for social media.
• Turn the blog post into infographics or slides for easy sharing.
• Share key takeaways just as social media posts or create a podcast discussing the main points.
  This way I can get more usage out of one piece of content and advance to different audiences across platforms.

[Miralet]

I can do this by Repurposing my content putting In latest information

Starting with why and how and also republishing and marketing like you would any other new blog post

[Ujjwal10]

I would first categorise some of my posts on social media platforms like Instagram and create a guide for the same, summarising each of them. Then I'll create an article and insert some images, videos, etc other than my posts. This will help the audience to know about my personal profiles and their engagement would increase there too. I'll also keep refreshing my articles and add new posts to cater to the new customers and in improving SEO on google. I'll further link these articles by changing the titles on various platforms like Medium, Quora, LinkedIn, etc.

[BReid6]

I can see many ways now of repurposing content and extending the value! I also have much more content that is reuseable, than I really had thought about. This content can be used in blog posts, youtube videos, free ebooks to generate more interest in products and to draw people in.

[dev506792]

To maximize the value of my next content piece, I could transform it into multiple formats tailored to various platforms. For instance, if I create a detailed guide on digital marketing strategies, I could extract key insights to craft engaging carousel posts for Instagram or quick, actionable tips for Twitter and LinkedIn. Additionally, I could design an infographic to visually present data or step-by-step processes, making it more appealing and shareable on Pinterest or Facebook. By converting the content into a short, engaging video or reel, I could capture attention on platforms like YouTube Shorts, Instagram Reels, or TikTok. To delve deeper into the topic, I might host a podcast episode or webinar discussing the guide’s main points, fostering interaction and engagement with my audience. Finally, I could compile the essential highlights into an email newsletter or downloadable checklist, driving traffic back to the original piece. This approach ensures that the content resonates with diverse audience preferences, maximizing its reach and impact.

[Seenthiaike]

To extend the value of my next piece of content, I’ll focus on maximizing its reach and usability:

1. I’ll repurpose the content into multiple formats, like turning a blog post into a short video, infographic, or carousel post for social media.

2. I’ll share it across different platforms—Instagram, Facebook, LinkedIn, and email newsletters—while tailoring it to fit each platform’s style and audience.

3. To boost engagement, I’ll include a call-to-action encouraging my audience to comment, share, or tag others who might benefit. I could also host a poll or Q&A session related to the content.

4. I’ll collaborate with influencers to share the content with their audience, increasing its visibility and credibility.

5. I’ll ensure it’s optimized for SEO by researching relevant keywords my audience is searching for and incorporating them to keep the content discoverable.

6. If the content is evergreen, I’ll add it to my library and periodically update and reshare it to maintain relevance.

7. Lastly, I’ll link it to other related content I’ve created to keep my audience engaged and guide them through my brand’s journey.

[aavuti]

I would divide the task into a 3-4 weeks strategy. Once the original short/long form content is created, I'd have the next 3-4 weeks planned in a manner that every week I post the content in the new format. For example: A YouTube video (long format content) can be sub-divided into short forms of content for socials, website blogs, and expert opinions etc. Publish content every week so that we offerhookable, digestible, and multi-format content for the end consumers. 

[ymazumdar]

After creating the piece of content in whatever form first, take it as a base for making other multiple content formats. If the content piece is large in size, it can be divided in to sub topics and be shared as posts, reels, youtube shorts or tik tok content. the original larger base content can also be converted into a podcast, an email newsletter series or a youtube long-form video. If the base content piece is short in nature then it can be used as a short topic, out of which a core topic can be figured out and the same practice of converting into other formats can be applied as discussed previously.

[PKhalilzadeh]

Posting blog posts or articles, turning the key points into a YouTube video or an Instagram reel with engaging visuals, or summarizing and sharing the article in an email newsletter. 

[JasonDeOcampo]

How can you extend the value of your next piece of content?
I will repurpose them into different channels, like a blog post, a facebook post, a linked in post.

Videos for both short form and long form content. Youtube, Instagram and Tiktok.

[YCrystalbella]

I will repurpose my content posting content to other platforms immediately I find the content doing well on a website or App

2) I will create content on broad topics and divide them into sub topics to help in consistency. Informative post will be posted as Carousel,  main topics will be as a video or reel content, I will Ask my audience Question in a single post for instractions and hearing their opinions, that way, I have repurpose a content

[Anjana]

Yes, it takes a lot of time and effort to create good content. But when you are passionate about it and love the way you create content, then it automatically aligns with the trend. Repurposing your content is in no way a hustle when you are updated on social media as you will automatically get into the language of trend. When you have a clear idea about what you are going to write then it becomes so easy. You can check out my blog https://digitalanjana.com/the-best-digital-marketing-expert-in-kochi/ on my website: https://digitalanjana.com/ to get an idea.

[CEdward-Ngwu]

You can extend the value of your next piece of content by repurposing it into different formats, sharing it across multiple platforms, optimizing it for SEO, engaging with your audience, and using it to link back to other related content for more visibility and impact.

[KRivera9]

By turning newsletter content into different formats appropriate for different social media platform

[SAAPOETRY]

As a copywriter, I like to think of ways to get the most out of a single piece of content. For example, if I write a blog post, I can repurpose it into a variety of formats. I could turn the key points into social media posts or a carousel for Instagram. I might create a video summary for YouTube or TikTok, or even design a downloadable checklist or infographic based on the blog’s content. If the topic is detailed, I might turn it into a podcast episode or a webinar. Repurposing helps extend the life of content and reach different audiences on different platforms.

[OshapiB]

I will Repurpose my old content, using the historical optimization formats I will focus on more formats like videos, infographics, podcasts, and emails. I will implement this strategy and redistribute it on social channels in ways that resonate with my audiences

[MQundarchee]

To repurpose a piece of content effectively, I could take a blog post about jewelry marketing and transform it into several different formats. For example, I could break key points into bite-sized tips or quotes for social media posts on Instagram, Facebook, or Twitter. I could also create an infographic summarizing the blog’s content to make the information more visually digestible and shareable. Additionally, turning the blog content into a video would allow me to explain the key concepts in a more engaging way, which could be shared on platforms like YouTube or Instagram Stories. Another idea would be to convert the post into a podcast episode, providing more depth and discussion on the topic. Finally, I could condense the blog post into a newsletter for email subscribers, highlighting the main takeaways and linking back to the full article. By repurposing content in these ways, I can reach different audience segments and maximize the impact of each piece created.

[MBrown270]

I am not a marketer by trade -- I am a web developer and more recently an IT Manager and became a HubSpot administrator as I chose HubSpot for our CRM. To that end, I thought I would learn more about marketing and market my abilities better than I have. So, my answers in this may not have a ton of insight, but I just need to go for it.

From what I can tell, it seems that a great and relatively simple way to extend and repurpose content is to start with a blog on some topic. Then take the topic and build it out, do a deeper dive -- do this after 12 months or so. You then update the original blog with a link to wherever you put the longer piece of content -- a guide, whitepaper, presentation, etc.

In my simple, non-marketing mind, it does a whole lot:

• You now have 2 places where you talk about the topic, increasing your chances of it being found in a search.
• The longer, more in-depth piece of content works to affirm domain expertise.
• You can kill two birds with one stone when updating your original blog with a link to the whitepaper, presentation, infographic, etc:
  1. Well, duh, add the link to the guide or whitepaper.
  2. Since your there, historically optimize the blog as well. This will work to refresh the content and potentially increase the ranking within search results -- Google rewards freshness.