Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

How can you extend the value of your next piece of content?

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

 

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

1,239 Replies 1,239
Anjana
Member

How can you extend the value of your next piece of content?

Yes, it takes a lot of time and effort to create good content. But when you are passionate about it and love the way you create content, then it automatically aligns with the trend. Repurposing your content is in no way a hustle when you are updated on social media as you will automatically get into the language of trend. When you have a clear idea about what you are going to write then it becomes so easy. You can check out my blog https://digitalanjana.com/the-best-digital-marketing-expert-in-kochi/ on my website: https://digitalanjana.com/ to get an idea.

0 Upvotes
CEdward-Ngwu
Participant

How can you extend the value of your next piece of content?

You can extend the value of your next piece of content by repurposing it into different formats, sharing it across multiple platforms, optimizing it for SEO, engaging with your audience, and using it to link back to other related content for more visibility and impact.

0 Upvotes
KRivera9
Member

How can you extend the value of your next piece of content?

By turning newsletter content into different formats appropriate for different social media platform

SAAPOETRY
Member

How can you extend the value of your next piece of content?

As a copywriter, I like to think of ways to get the most out of a single piece of content. For example, if I write a blog post, I can repurpose it into a variety of formats. I could turn the key points into social media posts or a carousel for Instagram. I might create a video summary for YouTube or TikTok, or even design a downloadable checklist or infographic based on the blog’s content. If the topic is detailed, I might turn it into a podcast episode or a webinar. Repurposing helps extend the life of content and reach different audiences on different platforms.

 

 

OshapiB
Contributor

How can you extend the value of your next piece of content?

I will Repurpose my old content, using the historical optimization formats I will focus on more formats like videos, infographics, podcasts, and emails. I will implement this strategy and redistribute it on social channels in ways that resonate with my audiences

0 Upvotes
MQundarchee
Contributor

How can you extend the value of your next piece of content?

To repurpose a piece of content effectively, I could take a blog post about jewelry marketing and transform it into several different formats. For example, I could break key points into bite-sized tips or quotes for social media posts on Instagram, Facebook, or Twitter. I could also create an infographic summarizing the blog’s content to make the information more visually digestible and shareable. Additionally, turning the blog content into a video would allow me to explain the key concepts in a more engaging way, which could be shared on platforms like YouTube or Instagram Stories. Another idea would be to convert the post into a podcast episode, providing more depth and discussion on the topic. Finally, I could condense the blog post into a newsletter for email subscribers, highlighting the main takeaways and linking back to the full article. By repurposing content in these ways, I can reach different audience segments and maximize the impact of each piece created.

BBrillantesJr
Contributor

How can you extend the value of your next piece of content?

Repurposing content into various format like video, podcast, infographic, email and social media posts.

0 Upvotes
zkoh
Participant

How can you extend the value of your next piece of content?

I will recreate my content into social posts, videos, podcast, emails or even infographics with different headline to maximise the reach of our audiences. Of these different type of content, we can monitor the feedbacks or comment from the audience. The feedbacks and comments can further suggest smaller supporting content or even updates in how we present our initial content to make it more relevent to our audiences. 

AKrishnan48
Member

How can you extend the value of your next piece of content?

I will improve all the mistakes I made in earlier content by carefully reviewing and refining my approach. Additionally, I’ll focus on extending the value of my next piece by repurposing it into different formats, such as videos or social media posts, to reach a broader audience. I’ll also ensure to promote it across multiple channels, engage my audience with interactive elements, and link to related content to drive further traffic. By implementing these strategies, I aim to create more valuable, impactful content moving forward

CharlieSarkis
Member

How can you extend the value of your next piece of content?

Make sure to use the right means to share it to the right platforms/audiences; social media, television, in-app, etc. 

0 Upvotes
KHawkins11
Member

How can you extend the value of your next piece of content?

I would create a list, a short video training, and ebook.

0 Upvotes
JSala3
Member

How can you extend the value of your next piece of content?

You can publish and extend its reach with posting it across varies social media platforms.

0 Upvotes
habibanasrullah
Member

How can you extend the value of your next piece of content?

I'll write and publish the content first and then I'll try to find the opportunity to repurpose the content with different headlines on different and reputable platforms to gain visibility also, I can share the content in different formats like videos, infographics, and can share the content on social media.

pukarkoirala7
Member

How can you extend the value of your next piece of content?

I will improve all the mistakes I made in earlier content by carefully reviewing and refining my approach. Additionally, I’ll focus on extending the value of my next piece by repurposing it into different formats, such as videos or social media posts, to reach a broader audience. I’ll also ensure to promote it across multiple channels, engage my audience with interactive elements, and link to related content to drive further traffic. By implementing these strategies, I aim to create more valuable, impactful content moving forward

ATitilayo8
Member

How can you extend the value of your next piece of content?

One needs to share the content across various platforms like Facebook, Instagram, LinkedIn, and YouTube, with whatever suits the audience. 

0 Upvotes
kshein96
Member

How can you extend the value of your next piece of content?

As a content marketer, there are several effective ways to maximize the value of your next piece of content, helping you save time and energy. Here are a few examples: 

1. Transform blog posts into social media creative or infographics. 

2. Convert videos into blog articles by transcribing them. 

3. Highlight key points from blogs to include in e-newsletters. 

0 Upvotes
ACerda
Participant

How can you extend the value of your next piece of content?

Extending the value of your content involves maximizing its reach, impact, and longevity

0 Upvotes
LGreener
Member

How can you extend the value of your next piece of content?

I really loved the metaphors and examples in this lesson about content recycling. This is something that I already do, but didn't have the words to express how it all interconnects. Now, I'll be more intentional about how I recycle content. Most places I've worked have done this in a backwards design way, where they created the content offer first, and we broke that up into pieces to recycle in a variety of short-form media. However, I really appreciate the flipped perspective.

0 Upvotes
gsullivan1213
Member

How can you extend the value of your next piece of content?

To extend the value of my content, I would start incorporating podcasts into my work. It is very informative to listen to other people and hear their personal experiences and ideas. I would also utilize social media platforms, such as LinkedIn. 

TKenyon
Member

How can you extend the value of your next piece of content?

Depending on the audience that the repurposed content is targeting, I can think of two ideal options.

If you are targeting younger individuals, prioritizing short-form content on platforms such as TikTok or Instagram would be beneficial. Additionally, turning situations into memes when applicable could provide the poster with feelings of authenticity from their viewer.

Secondly, if it is being repurposed for older individuals, I believe making posts that appeal on emotions or relatability can go far. By practicing this on platforms such as Facebook, we can spread our content further.

It is important to ensure the content's copy is clear and concise across all platforms as well.

HGonzalezArdo
Member

How can you extend the value of your next piece of content?

I have the ability to transform a blog post into various formats for social media updates, such as an infographic or a quick video suitable for TikTok or Reels. If I'm in the mood to try something different, I could adapt it into a podcast episode. For a more substantial project, I could compile narrated entries into an e-book. Additionally, I can share excerpts in my newsletter or turn the material into a question-and-answer format. If I aim to engage my audience further, I could create a quiz or poll.

0 Upvotes