How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[FSalviano]

In the past I was always too focused on social media. It's amazing to think all the other formats I can repurpose my posts, such as blogging, podcasting and videos. 

[jolliapalmon]

To maximize the value of my next piece of content, I could repurpose it into several new formats:

1. Social Media Posts: Break down key tips or takeaways into bite-sized Instagram, Facebook, and LinkedIn posts.
2. Infographics: Create a visually engaging infographic summarizing the main points.
3. Video Content: Turn the blog post into a short video or reel highlighting the core ideas.
4. Email Newsletter: Adapt the content into a concise and engaging email to share with my audience.
5. Podcast Episode: Use the content as the basis for a podcast discussion or Q&A session.
6. Downloadable Guide: Expand the content into a detailed PDF guide for lead generation.
7. Webinar or Live Q&A: Host a live event to dive deeper into the topic and answer audience questions.

By repurposing content into multiple formats, I can reach different audiences and increase its overall impact and reach.

[HAmoo]

Republishing the content, repurposing the content. using hyperlinks, posting on other content management platforms like linkedin and medium, etc.

[MGerheim]

i would make a list of supporting topivc and make content on each of them

[AEvans04]

I can do this by outlining my objectives 

[Onyi14]

How can you extend the value of your next piece of content

I can achieve this by repurposing it into unique formats.

[JwLeftwich]

i think I'm fortunate to have the chance to take these classes before i published anything. Just as the course hinted to, I'll outline my objective, then turn all the subjects with the same focus into content, leaving some content open ended and interconected. little trailer tails to pull later lol. Not sure i said that right ; )

[haniyaa]

To extend the value of my next piece of content, I’ll repurpose it into different formats to reach a wider audience. For example, I could turn a blog post into a quick infographic, break it down into social media posts, or create a short video highlighting the main points. This way, I’m maximizing the impact across platforms without creating something new every time.

[ananananath]

I can turn a blog post into social media updates, an infographic, or even a quick video for TikTok or Reels. If I’m feeling like mixing it up, I could turn it into a podcast episode. For something bigger, I could bundle related posts into an e-book. I can also share snippets in my newsletter or transform the content into a Q&A. And if I want to get interactive with audience, I could create a quiz or poll.

[NUribeunl]

How can you extend the value of your next piece of content?

Creating quality content takes time and effort, so it's important to make the most out of it. For my next piece, I plan to repurpose it into mulitple formats to reach different audiences

[MCALVOVIDES]

Usually we delevop written content for email purposes, we can repurpose the content by making the information into social media posts, video clips, blog post, presentations, and other forms of relevant content for our clients / audience. 

[Joshsabi]

Create a content calendar, social media snippets

[Web3Wizard]

By the use of infographic and video clips 

[KFrazier-Regu]

Create a content calendar and drop snippets. 

[KDub8]

I'd want to use the social media snippets 

[BiBeo]

How can you extend the value of your next piece of content?

I think we need to have a plan for content, post it on all social media 

[phanxuananhiuv]

Repurposing content is a great way to maximize its value! Here are some strategies you might consider:

1. **Create a Blog Post**: If you start with a video or podcast, summarize the key points in a blog post to reach a different audience.

2. **Social Media Snippets**: Break down your content into bite-sized quotes or tips for social media posts. This can include images or short videos.

3. **Infographics**: Visualize data or key concepts from your content into an engaging infographic that can be shared online.

4. **E-books or Guides**: Compile related pieces of content into a comprehensive guide or e-book that provides more in-depth value.

5. **Webinars or Live Q&A**: Use your content as a foundation for a webinar where you can interact with your audience in real-time.

6. **Email Newsletters**: Highlight sections of your content in email newsletters to keep your subscribers engaged and informed.

7. **Slides or Presentations**: Turn your content into a slide deck for use in presentations or as downloadable resources.

8. **Podcasts**: If you have a blog post, consider discussing it in a podcast episode for auditory learners.

9. **Video Clips**: Create short video clips from longer videos to share on platforms like TikTok or Instagram Reels.

10. **Discussion Forums**: Use your content to spark discussions in forums or communities relevant to your niche.

By diversifying how you share your content, you can reach a wider audience and reinforce your messaging across different platforms!

[anadeem6]

To add value to content, we should plan before posting and post it on multiple social media platforms.

[KKotova]

How  can you extend the value of your next piece of content?

There are few options available. You can use different social platforms or forums to share your content to.

You can post your material in different formats: podcasts, guide, training, webinars etc..

[NRAslam]

Planning out content prior to creation, perhaps by quarter using Miro is a really helpful way to gauge what content can work for what channels. Opening up discussion between channel owners to determine whether there's opportunity to repurpose content is a great way to streamline content production and stay on brand message.

[SLevesque]

How can you extend value to your next piece of content? 

To add value to your next piece of content you can post it to multiple channels. This will reach more people an could drive traffic to your other profiles if you mention them in your post. You could create different types of posts for the same info - example, Post a video on one channel and pics with descriptions on another. You could also do a collaborative post, if youve having a product in your post you could collab with that brand so it will widen your reach on the post. Or collab with an influencer who has a similar audience base as you to extend both of your reach.