How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[MGerheim]

i would make a list of supporting topivc and make content on each of them

[AEvans04]

I can do this by outlining my objectives 

[Onyi14]

How can you extend the value of your next piece of content

I can achieve this by repurposing it into unique formats.

[JwLeftwich]

i think I'm fortunate to have the chance to take these classes before i published anything. Just as the course hinted to, I'll outline my objective, then turn all the subjects with the same focus into content, leaving some content open ended and interconected. little trailer tails to pull later lol. Not sure i said that right ; )

[haniyaa]

To extend the value of my next piece of content, I’ll repurpose it into different formats to reach a wider audience. For example, I could turn a blog post into a quick infographic, break it down into social media posts, or create a short video highlighting the main points. This way, I’m maximizing the impact across platforms without creating something new every time.

[ananananath]

I can turn a blog post into social media updates, an infographic, or even a quick video for TikTok or Reels. If I’m feeling like mixing it up, I could turn it into a podcast episode. For something bigger, I could bundle related posts into an e-book. I can also share snippets in my newsletter or transform the content into a Q&A. And if I want to get interactive with audience, I could create a quiz or poll.

[NUribeunl]

How can you extend the value of your next piece of content?

Creating quality content takes time and effort, so it's important to make the most out of it. For my next piece, I plan to repurpose it into mulitple formats to reach different audiences

[MCALVOVIDES]

Usually we delevop written content for email purposes, we can repurpose the content by making the information into social media posts, video clips, blog post, presentations, and other forms of relevant content for our clients / audience. 

[Joshsabi]

Create a content calendar, social media snippets

[Web3Wizard]

By the use of infographic and video clips 

[KFrazier-Regu]

Create a content calendar and drop snippets. 

[KDub8]

I'd want to use the social media snippets 

[BiBeo]

How can you extend the value of your next piece of content?

I think we need to have a plan for content, post it on all social media 

[phanxuananhiuv]

Repurposing content is a great way to maximize its value! Here are some strategies you might consider:

1. **Create a Blog Post**: If you start with a video or podcast, summarize the key points in a blog post to reach a different audience.

2. **Social Media Snippets**: Break down your content into bite-sized quotes or tips for social media posts. This can include images or short videos.

3. **Infographics**: Visualize data or key concepts from your content into an engaging infographic that can be shared online.

4. **E-books or Guides**: Compile related pieces of content into a comprehensive guide or e-book that provides more in-depth value.

5. **Webinars or Live Q&A**: Use your content as a foundation for a webinar where you can interact with your audience in real-time.

6. **Email Newsletters**: Highlight sections of your content in email newsletters to keep your subscribers engaged and informed.

7. **Slides or Presentations**: Turn your content into a slide deck for use in presentations or as downloadable resources.

8. **Podcasts**: If you have a blog post, consider discussing it in a podcast episode for auditory learners.

9. **Video Clips**: Create short video clips from longer videos to share on platforms like TikTok or Instagram Reels.

10. **Discussion Forums**: Use your content to spark discussions in forums or communities relevant to your niche.

By diversifying how you share your content, you can reach a wider audience and reinforce your messaging across different platforms!

[anadeem6]

To add value to content, we should plan before posting and post it on multiple social media platforms.

[KKotova]

How  can you extend the value of your next piece of content?

There are few options available. You can use different social platforms or forums to share your content to.

You can post your material in different formats: podcasts, guide, training, webinars etc..

[NRAslam]

Planning out content prior to creation, perhaps by quarter using Miro is a really helpful way to gauge what content can work for what channels. Opening up discussion between channel owners to determine whether there's opportunity to repurpose content is a great way to streamline content production and stay on brand message.

[SLevesque]

How can you extend value to your next piece of content? 

To add value to your next piece of content you can post it to multiple channels. This will reach more people an could drive traffic to your other profiles if you mention them in your post. You could create different types of posts for the same info - example, Post a video on one channel and pics with descriptions on another. You could also do a collaborative post, if youve having a product in your post you could collab with that brand so it will widen your reach on the post. Or collab with an influencer who has a similar audience base as you to extend both of your reach. 

[AndyCM]

OK, I can see that republishing (recycling) is a great opportunity to get the most out of a piece or successful content.

POST TO DIFFERENT FORMATS

From watching the video, the most obvious (depending on the audience) would be to exploit different formats. They could include free eBooks, FAQs, how-to guides, infographics, podcast, video, and slideshows.

LEVERAGE DIFFERENT PLATFORMS

The target audience would help decide which platform(s) are best suited for the recycled content, e.g.

• Social media channels
• Community forums
• Email marketing
• Paid ads
• Other

COLLABORATE WITH OTHERS

A bit of smart networking may also come in useful, depending on the content and format. That might take the shape of joint ventures (creating content with others), guest posts, and Social media takeovers. As with all new ideas, the secret is to experiment with different formats and strategies while always maintaining the content's relevance and value.

DUPLICATE CONTENT PENALTIES?

The only thing I didn't see was the risk of duplication. I don't know if that's still a thing. However, in the past, if the same piece of content was posted in multiple places, it had a negative impact on search engine rankings. Tweaking the content doesn't change the bulk of the text.

I'm going to assume it's not an issue; otherwise, recycling content wouldn't be a part of this course.

I'd still like to hear the opinions of any SEPO experts reading here.

[RD24]

To extend the value of your next piece of content, you can repurpose and optimize it across different platforms and formats to maximize its reach and impact. Here are a few strategies to help you do that:

1. Repurpose the Content

• Turn blogs into social media posts: Break down the key points of your article into shorter posts for platforms like LinkedIn, Twitter, or Instagram.
• Create a video: Convert your content into an engaging video for platforms like YouTube or Instagram Reels.
• Design infographics: Visualize data or insights from the content into easy-to-share infographics.
• Podcasts or Audio snippets: Convert the content into a podcast or an audio snippet to target a different audience.
• E-books or guides: If the content is part of a larger topic, compile several pieces into an e-book or a comprehensive guide.

2. Optimize for Different Channels

• SEO optimization: Ensure the content is well-optimized for search engines with targeted keywords to generate organic traffic.
• Email newsletters: Summarize or highlight the content in an email blast to your subscribers.
• Quora/Reddit responses: Use your content to answer relevant questions on platforms like Quora or Reddit, providing value to users and driving traffic back to your site.

3. Refresh and Update the Content

• Periodically revisit old content, update it with the latest trends or data, and republish it to keep it relevant and fresh.

4. Collaborate with Influencers

• Partner with influencers or industry experts to share your content with their audience, amplifying its reach.

5. Create Interactive Content

• Transform the content into an interactive quiz, poll, or calculator that engages users and increases time spent with your material.

6. Create a Series

• Break down larger topics into a series of smaller posts or videos to keep your audience engaged over a longer period

[anjalirani]

I can amplify the value of my next piece of content by recasting it for a new medium, for instance blog post into a video or infographic or even sharing it on social media. It can also be edited to reflect current trends, posted on other Social media sites, and I can directly correspond to my audience by inviting comments or feedback.