How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[AndyCM]

OK, I can see that republishing (recycling) is a great opportunity to get the most out of a piece or successful content.

POST TO DIFFERENT FORMATS

From watching the video, the most obvious (depending on the audience) would be to exploit different formats. They could include free eBooks, FAQs, how-to guides, infographics, podcast, video, and slideshows.

LEVERAGE DIFFERENT PLATFORMS

The target audience would help decide which platform(s) are best suited for the recycled content, e.g.

• Social media channels
• Community forums
• Email marketing
• Paid ads
• Other

COLLABORATE WITH OTHERS

A bit of smart networking may also come in useful, depending on the content and format. That might take the shape of joint ventures (creating content with others), guest posts, and Social media takeovers. As with all new ideas, the secret is to experiment with different formats and strategies while always maintaining the content's relevance and value.

DUPLICATE CONTENT PENALTIES?

The only thing I didn't see was the risk of duplication. I don't know if that's still a thing. However, in the past, if the same piece of content was posted in multiple places, it had a negative impact on search engine rankings. Tweaking the content doesn't change the bulk of the text.

I'm going to assume it's not an issue; otherwise, recycling content wouldn't be a part of this course.

I'd still like to hear the opinions of any SEPO experts reading here.

[RD24]

To extend the value of your next piece of content, you can repurpose and optimize it across different platforms and formats to maximize its reach and impact. Here are a few strategies to help you do that:

1. Repurpose the Content

• Turn blogs into social media posts: Break down the key points of your article into shorter posts for platforms like LinkedIn, Twitter, or Instagram.
• Create a video: Convert your content into an engaging video for platforms like YouTube or Instagram Reels.
• Design infographics: Visualize data or insights from the content into easy-to-share infographics.
• Podcasts or Audio snippets: Convert the content into a podcast or an audio snippet to target a different audience.
• E-books or guides: If the content is part of a larger topic, compile several pieces into an e-book or a comprehensive guide.

2. Optimize for Different Channels

• SEO optimization: Ensure the content is well-optimized for search engines with targeted keywords to generate organic traffic.
• Email newsletters: Summarize or highlight the content in an email blast to your subscribers.
• Quora/Reddit responses: Use your content to answer relevant questions on platforms like Quora or Reddit, providing value to users and driving traffic back to your site.

3. Refresh and Update the Content

• Periodically revisit old content, update it with the latest trends or data, and republish it to keep it relevant and fresh.

4. Collaborate with Influencers

• Partner with influencers or industry experts to share your content with their audience, amplifying its reach.

5. Create Interactive Content

• Transform the content into an interactive quiz, poll, or calculator that engages users and increases time spent with your material.

6. Create a Series

• Break down larger topics into a series of smaller posts or videos to keep your audience engaged over a longer period

[anjalirani]

I can amplify the value of my next piece of content by recasting it for a new medium, for instance blog post into a video or infographic or even sharing it on social media. It can also be edited to reflect current trends, posted on other Social media sites, and I can directly correspond to my audience by inviting comments or feedback.

[HHackett]

I can extend the value of my next piece of content by reposting it in a different format on my Instagram spreading awareness and tips about the health of teeth and how to have a better smile, by taking it from just a blog post and turning it into a mini slide deck on Instagram, doing this could increase the traffic brought to my website

[EPullen3]

You can always start with more broad topics. I think its good to reference old posts to keep traffic going through your website! Keeps call to actions simple and can lead to more specific products and products description

[Hamza-Amribet]

"I believe that to maximize the value of any content, it’s essential to transform the core idea into a lasting principle rather than just a one-time message. By distilling the essence of a concept into a principle, it becomes more versatile and can be applied across various formats, making it not only more impactful but also timeless. This approach ensures that the original idea stays relevant, evolves with changing trends, and can be adapted to different platforms, whether through blog posts, videos, podcasts, infographics, or even webinars.

By focusing on principles, I can ensure that the content doesn't just serve a single purpose or moment but continues to provide value over time, allowing for consistent messaging that resonates with audiences in different ways. This method also helps deliver the message in a way that is both memorable and practical, making it more useful and applicable to the audience's needs, no matter how they prefer to engage with the content.

[LilyRJ]

I can repurpose my next piece of content by keeping both versatility and user accessibility in mind. For example, I am a huge fan of Graphic/Media Marketing, so majority of my projects are pictures/flyers/logos/etc. These mediums are already EXTREMELY versatile, meaning they can easily be repurposed by changing a few key details such as the theme, important dates/times, text, etc. Brand kits are IMMENSELY important when considering repurposing content because everything you have ever made for your business is in ONE PLACE; making it more-than-easy to play around with ideas that come to mind.

[Satyapavan]

To extend the value of your next piece of content, consider repurposing it into various formats, such as infographics, videos, or social media posts. You can also create a webinar or podcast episode to engage a different audience. This approach maximizes your content's reach and impact while saving time and effort.

[ONGUTI]

I can split a big document into multiple bites that I can post on other channels.

I can also unite smaller posts with various formats into one guide.

Zoom in, or zoom out.

[Chenjinyang]

• Repurposing it: Create different formats like videos or infographics.
• Updating it: Refresh existing content with new information.
• Adding supplemental materials: Include guides or templates.
• Promoting on multiple channels: Share across social media and newsletters.
• Encouraging interaction: Invite comments and discussions.

[SMahrib]

By making advertisement about my next content

[RTR23]

Break down key insights from a blog into shortened social media posts and short clips (Tweets, Instagram posts/reels, YouTube, LinkedIn). Including eye-catching visuals, quotes, or statistics to spark engagement in your audience. Caption the clips to appeal to audiences who prefer content in shorter bursts. If making a podcast, you can transribe the podcast episode into an optimized article making it accessible to readers. Create some controversy encouraging users to engage and share their responses.

[MNguyễn9]

1. Identify content format and topic 

2. Make a list of supporting subtopics

3. Choose the strongest supporting topics 

4. Create content for each supporting subtopic

5. Download or create a template for a guide

6. Recycle blog content and format into chapters

7. Create the rest of the content needed to complete your guide

For example

1. Bog to Social Media Posts. Break down key points or quotes from a blog post and share them as short, engaging social media posts.

2. Video to Podcast. Strip the audio from a video and repurpose it as a podcast episode, adding some additional context if needed.

3. Presentation to Infographic. Convert a detailed presentation into a visually appealing infographic that summarizes key takeaways.

4. Webinar to eBook.Turn the insights from a webinar into a more structured eBook for a deeper dive into the subject matter.

5. Multiple Articles into a Guide. Combine several blog posts on a related topic into a comprehensive guide or report.

6.Q&A to FAQ Page. Gather audience questions and answers from live events or comments and compile them into an FAQ for your website.

[Zraza1]

How can you extend the value of your next piece of content?

By posting your blog post on multiple platforms, you can repurpose it into different formats depending on the topic. For example, if you write a blog post about travel, you can turn it into an e-book or a travel guide, such as 'Which Countries Are Safe to Travel To?' This can help you reach a broader audience and provide more value.

[bellamazaya]

By leveraging the content into multiple content formats such as reels, YouTube long video, audio podcast and perhaps paid campaign when relevant 😎

[ShubhamAdeshara]

making youtube video about it 

[JRing3]

Turn your written content into a checklist and upload it as a PDF behind an email request. 

[MO82]

repurpose it by updating the information, and perhaps adding a new offering or CTA that the taget audience is intersted in. 

[NouraAlMulhim]

hubspot

[ZBangani]

Repurposing content into different formats - such as a blog post repurposed into a podcast, quotes, or short explainer videos - extends its value. 

[Anumol]

One way to repurpose blog posts is to convert them into e-books. Like if you have a beauty blog, you can convert the blog posts into an ebook that serves as a comprehensive beauty guide. The blog posts can also be converted to social media content by tailoring the content to fit each platform and audience.