How can I write better content for a scheduling software business

[SumanMishra]

The hospitality industry has a great deal of responsibility when it comes to ensuring a positive customer experience along with meeting their satisfaction levels. Therefore, the hotel managers have complicated duties starting from the creation of employee schedules to tracking their business hours. Even minor scheduling errors can lead to serious consequences, like increased labor costs leading to over staffing, under staffing and deviating from the said overtime rules.

Scheduling is crucial as it helps maximize productivity, minimize the labor costs and meet the customer needs. In the hospitality industry, effective scheduling is crucial for ensuring employee efficiency along with a profitable business. Unfortunately, most managers do not have the right tools and so they still use spreadsheets, notes, a barrage of emails and phone calls to create those schedules. What you guys think about the introduction? What are the changes I should follow?

[Jnix284]

In addition to the excellent tips from @LDebbaut2 and the captivating example from @danmoyle, one suggestion I have if you'd like to improve your writing would be to practice writing the same thing, but changing your audience.

How would you write it to your grandmother (or someone who doesn't know anything about computer/technology)?

How would you write it to a 3rd grader if you had to explain it to their class at school?

How would you write it to your competitor? your software partners? your current users?

How would you write it to your boss (or someone with very indepth knowledge of the product)?

Going through this exercise of explaining the same thing to different people will help you identify jargon, force you to simplify your word choices, and challenge you to say the same thing in different ways.

Sometimes it helps to get a little uncomfortable with our writing to make improvements.

And then there is AI - you could do this same exercise with ChatGPT or get help improving your introduction, call to action, etc. with Jasper.

Finally - I highly recommend reading Everybody Writes by Ann Handley if you truly want to become a more effective writer/marketer.

[danmoyle]

@Jnix284 I absolutely love your idea to write it multiple times for different audiences! 

And a big +1 for Ann's book. She's great! 

[SumanMishra]

Thank you for your feedback. I will try practicing that way.

[Jnix284]

You're welcome @SumanMishra, I hope it's helpful and would love to hear how it goes after you've had time to practice!

[danmoyle]

@SumanMishra every writer is different. How I write, and for whom, will look different than you and the audience you've selected. 

With that said, if it were me, here's how I'd write the introduction.

Customer experience will make or break your business. A positive interaction with your hospitality brand can build advocacy, while a poor service experience can build an army of detractors. 

For hotel managers handling everything from front desk experiences to employee scheduling, any mistake can feel like the end of the world. Even minor scheduling errors can lead to serious consequences. Increased labor costs from over staffing, poor guest experiences due to under staffing, and legal consequences from deviating from work hour and overtime rules can overwhelm even the most experienced manager.

You know that scheduling is crucial to productivity, efficiency, and profitability. 

Would the right tool help you manage your stress? Ditch spreadsheets, random notes, and headaches. It's time to explore [TOOL HERE].

For me, this is a story that resonates with the audience, draws them in, and paints a picture we can help with. Active language, personal connection, and specific examples all help. 

[SumanMishra]

Thank you so much for your feedback. This looks amazing. 

[danmoyle]

Hapy to help, @SumanMishra 😊 

[Jnix284]

Excellent suggestions @danmoyle (as always!) -  I like how you used the struggle to capture their attention at the beginning and then broke down the pain point to strengthen the CTA at the end.

[LDebbaut2]

hi @SumanMishra, 

In first overview your introduction already has a good build up and highlight painpoints what are common challenges in the industry. Here are some tips to fine tune to really speak to your customer persona & make sure that the flow is clear. As the copy is build up you give solution after the painpoints, but then highlight again painpoints which makes the build up of the copy less strong: 

- Begin with a captivating Hook

- You are referring right now to the whole industry, maybe it's even better to niche down and describe what type hotels (big chains, B&B's) or businesses in the hospitaltity need to use this solution

- you highlight the painpoints through common scenario

- As for now you don't highlight what the products offers to solve this issues which is a missed opportunity to showcase more in detail the unique selling points (maybe in bulletpoints)

- Put more focus on the overall solution and how this solution can lay the foundation on overall benefits as scaling, ROI etc for the company.

- a clear CTA - can they book a call or do a download or even a free trial?

I hope this gives you some additional input to optimize your copy 😉

[SumanMishra]

Thank you for your valuable information. But can you please provide me with example. I get your point but if you can show me some modification, it would help me write better.

[kvlschaefer]

Hi @SumanMishra,

Thanks for reaching out to the Content Marketing Study Group! 

Let's invite our study group members to share their thoughts 🙂

Hi @danmoyle, @LDebbaut2, @Jnix284, @Rward23 - Do you have any tips or feedback you can share with @SumanMishra?

Thank you! 

Best,

Kristen

[Jnix284]

Thanks for inviting me to contribute @kvlschaefer, happy to offer some tips and feedback!

[danmoyle]

Thanks as always for thinking of me @kvlschaefer 🙌