How Content Marketing Has Changed in 2025?

[inboundcrews]

Hi Hubspot Community.

I recently started Content Marketing course on Hubspot and I can feel that the content is a few years old, not sure how old exactly though. I'd really like to get an opinion from professional digital marketers out there on what's working for them in terms of content marketing. What have you done to protect your sites from March core update by Google, zero-click searches killing organic traffic, etc. Also, what's your take on answer engine optimization (AEO)?

[SArbuckle10]

Hey @inboundcrews!

I'm currently working on my Content Creation Certification through HubSpot as well, and I totally agree with you —  a lot of the material feels pretty outdated, especially when some of the featured speakers are from people who no longer work there. It’s starting to feel like it’s been more than just a few years since the content was last updated. While I’m definitely picking up some useful insights, I can’t help but worry that the certification might already be a bit behind the curve by the time I complete it.

Would love to see some updated or new content, specifically certifications rolled out soon!

[BérangèreL]

Hi @SArbuckle10 and @inboundcrews, I hope that you are well!

Thanks again for your feedback, it is appreciated!

But don't worry, I have some good news for you! 🤗

We will soon be launching a new Content Hub Software Cert as well as an updated Digital Marketing Cert which will both cover content marketing topics! 🚀

We don't have an exact timeline yet but keep your eyes open! 👀

Have a lovely day and looking forward to seeing you around the HubSpot Community! ❤️
Bérangère

[BérangèreL]

Hi @inboundcrews and welcome, we are glad to have you here!

Thanks for asking the HubSpot Community and thanks for your valuable feedback regarding the Content Marketing Course, I have shared it internally!

I'd love to share these resources that might be of interest to you:

- How to Leverage Content Marketing, According to a Content Marketer
- Content Marketing Workbook
- Content Marketing Certification Course: Grow Better with Content (FREE Certification Course)

Now, let's see what our Experts have to say: Hi @danmoyle, @OPerek-Clark and @GRajput do you have tips or any insights to share with @inboundcrews, please?

Have a great day and thanks so much in advance for your help!
Bérangère