Content Marketing

Top Contributor | Diamond Partner
Top Contributor | Diamond Partner

Effective Content Marketing Strategy

  • Map content & content assets to your customer journey. From "the top of the funnel to the bottom of the funnel"
    Example: Guides/Checklist works in B2B TOP and videos work in B2C!
  • Identify metrics needed to prove the value of your marketing strategy and execution.
  • Use the right technology and skills to implement the strategy.
  • Communicate the business value of your content marketing strategy efforts by using key performance indicators (KPIs) that align with your organization’s strategic business goals.
  • Example for KPIs: Video Completion %: What percentage of a video is typically being watched by your audience?
    CTR: Is there an action that people complete after consuming your content?

Despite being an inexact science, content marketing impact remains difficult to measure. Because direct-response marketing performance is easier to gauge, content marketing impact takes longer to verify.

3 Replies 3

Effective Content Marketing Strategy

Thanks for the insight

Most Valuable Member | Elite Partner
Most Valuable Member | Elite Partner

Effective Content Marketing Strategy

Thanks for sharing @RJaglan 

If my reply answered your question please mark it as a solution to make it easier for others to find.

Jennifer Nixon - Delivery Lead at Aptitude 8

connect with Jen on Linkedin


Effective Content Marketing Strategy

Thank you @RJaglan for sharing such valuable insights. I will definitely use it and share it with my team as well.