Content Marketing

DAhmad2
Participant

Ecommerce content marketing vs SaaS Content Marketing

Hello everyone!

 

Here is something I am currently working on. I am trying to understand how ecommerce content marketing is different from saas content marketing. 

 

Buyer journey is different in both cases. Content funnel is more practical for saas content marketing. For ecommerce, awareness and engagement stages are the same but conversion stage is different. 

 

What is your take on this. 

3 Replies 3
apere680
Member

Ecommerce content marketing vs SaaS Content Marketing

Hi,

I would divide them into:

B2C Marketing (ecommerce):

Funnel & buyer journey are different from B2B, content marketing is resposible for sales. Main KPI: ROAS.

Main content format: visual, photos and videos (super expensive to develop).

B2B Marketing (saas):

Funnel & buyer journey are different from B2C, content marketing can generate leads (MQLs) that later sellers may or not convert. Main KPI: Influence % in sales.

Main content format: written thoughtleadership, checklist, eBook.. depends on the goal.

 

This is just a very simple explanation. By all means, if you are trying to understand how to work with content marketing. I suggest to follow this steps:

1st identify if it's a B2B or B2C Company.

2nd Test channels where you will promote your product, and stay in those that perform best (For example; social media, or web, or email...)

3rd Run different strategic campaigns across those channels  w/ different content (organic initatives and paid - Strongly suggest to run paid on Thoughtleadership/offers).

4th Measure and optimize

Learn and optimize! And don't forget to ask for feedback internally and share updates. 

mwebs
Member

Ecommerce content marketing vs SaaS Content Marketing

If you really want to make a good amount of money, then I would suggest you to go for SaaS Content Marketing.

 

As it will become a digital asset which could be sold on Empire Flipper or Flippa. The Ecom Marketing is difficult to be a digital asset.

Shvpya
Member

Ecommerce content marketing vs SaaS Content Marketing

Hi @DAhmad2, I totally agree with you. Even though the end goal in E-commerce and Saas might be similar (growth and profit), the road to getting there is very different. With SaaS, I would say the strategy is more long-term and E-commerce is the opposite.