Content Marketing


ChatGPT - Anyone else feeling threatened?

Greetings content marketers! I'm an executive manager of marketing content at an edtech company in Boston. Curious if anyone in like roles feels like their employability is threatened by the burgeoning ChatGPT phenomenon. My husband just used  it to crank out a blog post about espresso machine maintenance in ten seconds. Bit unsettling? Especially given its ability to make the content conversational. I know it has the tendency to provide inaccurate information and requires thorough review, and I'm not sure how people can think to use the content it generates without citing sources as a professional writer would. Curious about others' thoughts here!


Here's the post it generated:

The Best Ways to Maintain Your Espresso Machine for Longevity


As an espresso machine enthusiast, you know the importance of keeping your coffee maker in top condition. A good quality espresso machine is a significant investment, and you want to make sure that it lasts for as long as possible. But with regular use, it can be easy for your machine to start showing signs of wear and tear. That's why it's essential to take steps to extend its lifespan.


So, let's dive into some tips for prolonging the life of your espresso machine and ensuring that it continues to provide you with delicious coffee for years to come.


Clean Regularly. This is step number one for a reason! Keeping your espresso machine clean is essential for its longevity. After each use, take a few minutes to wipe down the surface and remove any residual coffee oil that can attract mold and bacteria. A dirty machine is not only unsanitary, but it can also affect the quality of your coffee. By taking the time to clean your machine, you'll keep it looking and functioning like new.


Descale Properly. Hard water can cause mineral buildup in your espresso machine, reducing its efficiency and lifespan. To prevent this, descale your machine every 3-6 months using a specialized descaler solution or a mixture of water and white vinegar. This will remove any mineral buildup and ensure that the water is heated to the correct temperature, giving you a perfect cup of espresso every time.


Quality Matters. Using high-quality coffee beans and maintaining a clean grinder are important factors in the quality of your espresso. By using low-quality coffee beans, the machine can become clogged with residue, causing the grinder to break down over time. Cleaning your grinder regularly will prevent contamination and extend the life of your machine.


Store Safely. Storing your espresso machine in a cool, dry place is key to prevent rust and other forms of corrosion. Avoid storing it in humid or damp areas, as this can speed up the wear and tear process. Keeping your machine in a safe and protected place will help ensure that it lasts for many years.


Use Properly. Always follow the manufacturer's instructions for using your machine, and avoid overloading it or using it for extended periods. Overloading the machine or using it for extended periods can cause damage to the internal components, reducing its lifespan. By using the machine properly, you'll ensure that it continues to function properly and provide you with a perfect cup of espresso every time.


Schedule Checkups. Just like your car needs a tune-up every now and then, so does your espresso machine. Schedule routine checkups with a professional to keep it in top condition. During these checkups, the professional will inspect the machine, perform any necessary maintenance, and replace any parts that may be worn out or damaged. This will ensure that your machine is running smoothly and providing you with the best possible coffee experience.


By following these simple tips, you'll ensure that your espresso machine lasts as long as possible and continues to provide you with delicious coffee for many years to come. So take good care of your machine, and enjoy the perfect cup of espresso every time.

2 Replies 2

ChatGPT - Anyone else feeling threatened?

I found that AI works well for information that's easily searchable and digestible, already available online. I have to author technical, highly scientific blog posts that speak to information typically noted in manuscripts and journal articles. ChatGPT and other AI tools I tested do not work well at all for such things. They're good at building high-level messaging, brainstorming value props, or writing about something information is already widely available for.

Thought Leader

ChatGPT - Anyone else feeling threatened?

Hi @klmontgomery80, while I can understand your concern, or possibly fear of something new like this, I wouldn't let it worry you about losing your role.


You offer more value to your company than just churning out a basic blog post. And even if you did decide to use AI in your role to create content, it still requires someone to right the prompt, verify the information, create the post, get approvals, publish the post, promote the post, get backlinks, and so on...I would look at it as an opportunity to improve the process you currently have, help break through a writer's block, generate a draft, improve existing content, etc. 


Think of it more as a tool in your toolbox and find ways you can leverage it. Hope this helps ease your mind!


maka Agency