Overall position of post:provide 1-3 sentences about the general post concept. Why are we writing this post? How does it related to the client’s position in the market? What should the reader learn when they read the post? Why are we writing about this?
Body Content: If an “X Ways…” type of post, provide these ways. Think about the post subheadings and provide to the writer. Give examples to support the “why”
Word Count Range:
Key References/Approved Sources:
References to avoid:
While this isn't the only way, hopefully it inspires you and your team. I think the key here is the be consistent with what you're asking, clear on the requirements, and leave room for the creativity.
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