Content Hub for Marketers

JorieMunroe
HubSpot Employee
HubSpot Employee

Your SEO Checklist

To optimize a site, you need to improve ranking factors in three areas — technical website setup, content, and links.

 

With so many factors to consider, how do you ensure each piece of content is optimized for success? What makes it to the top of your SEO checklist when creating a piece of content?

 

Bonus: How does your team ensure SEO remains top-of-mind throughout the content creation process?

 

*To learn more about this, check out the Optimizing Your Website For Search Engines in HubSpot lesson via HubSpot Academy. 

57 Replies 57
AThomas2002
Member

Your SEO Checklist

When optimizing content for SEO, my top priority is keyword relevance—ensuring the content aligns with the terms my audience is actively searching for. I use tools like Google Keyword Planner or SEMrush to find high-value keywords and incorporate them naturally into headings, meta descriptions, and body content.

Next on my checklist is user experience (UX). Search engines prioritize content that satisfies user intent, so I focus on clear structure, mobile responsiveness, and fast load times. Including engaging visuals and CTAs also enhances user interaction.

On-page SEO elements, like optimized title tags, meta descriptions, and alt text for images, are non-negotiables. I also ensure internal linking is in place to guide readers to other relevant resources while boosting site navigation.

AlejandraPerez1
Member

Your SEO Checklist

My SEO checklist as a Hubspot Marketing Specialist are:

- Ranking in search results.

- Meta descriptions.

- Internal links building.

- Great UX experience. 

 

Javieru
Contributor | Elite Partner
Contributor | Elite Partner

Your SEO Checklist

My SEO checklist (as a developer):

  • Clean markup, structure, headlines, text length, alt text
  • Propper metadata, accurate descriptions, keywords, robots.txt
  • Security, ssl, loading speed,
AStratiienko
Member

Your SEO Checklist

To optimize a site ,you need to improve ranking factors in three areas - technical website ,setup,content and links.

  • Ranking in Search Resuits 
  • Meta Description
  • Technical SEO                                                                                                                                                                                              SEO-Search Engine Optimization.The practice of increasing the quantity and quality of traffic to your website.Getting the content to rank highly in sear h results depends on;improving discovery by creating lots of hight around the topics that are wanted being emphasize and building aughtoryty by getting hight quality backlinks to a website.                                                                                                                           A short summary of a page or a blog post that will show up in search engine results.It should include the primary search term you are rtying to rank for and be engaging enough to entice viewers to click through.                                                                                                                                                                     The practice of making technical optimization to a website to improve search results.Technical SEO i it is a bar a website needs to clear in order to get ranked by search engines and avoid inadvertent penalties.Finally,,the content is what will boost your website to the top of the ranking.                               Bonus;To keep SEO top-of-mind  throughtout the content creation process;The team goal is to make it to the first page by Functions as:crawl,index,rank and by Stages:discovery,relevance,autority.

Search engire bots discover your content by crawling it.Once your content has been crawled,it gets indexed.It is added to the massive database.In relevant stage you content is to certain searcg queries by indexing it.It bases on topic and keywords.To build credibily through backlinks and other factors that search engises consider your site authoriative.

SHazarika
Member

Your SEO Checklist

Enhancing a website involves enhancing ranking elements across three key domains: technical website setup, content quality, and link building.

Given the multitude of considerations, how do you guarantee that each content piece is geared towards optimal performance? What key aspects top your SEO checklist during content creation?

AKaur31
Participant

Your SEO Checklist

A successful SEO checklist includes keyword research, on-page optimization, quality content, user-friendly design, technical SEO, link building, local SEO, social media integration, regular monitoring, and maintaining site security. These practices collectively enhance online visibility and user experience.

 

CHidalgo2
Participant

Your SEO Checklist

I like this response—emphasis on practices that help you build and remain current in online visibility and user-friendly experience. 

0 Upvotes
SKaur71
Participant

Your SEO Checklist

Fundamental SEO elements involve keyword exploration, technical optimization, content development, on-page enhancements, off-page strategies like link building, and ensuring a seamless user experience.

0 Upvotes
HKaur0
Participant

Your SEO Checklist

SEO basics,keyword research,technical SEO,content &on-page ,link building &off-page,user experience

0 Upvotes
SJaramilloCar
Member

Your SEO Checklist

My SEO checklist incluyes: 

 

Google AMP use

Https implementation

Well structured language with keywords

Linked with other web domains

Visual content

Originality

 

Great course and lessons so far!

0 Upvotes
Bugege
Member

Your SEO Checklist

SEO is an ongoing process and continous optimization is key to improving your content performance overtime

0 Upvotes
tracylin
Member

Your SEO Checklist

Do I need to sign up a paid Hubspot account to finish my exercise for CMS for Marketers certificate? I don't see SEO menu under Marketing > Website as the instruction says. Thanks! 

0 Upvotes
theae
Member

Your SEO Checklist

The SEO must include keywords that are relveant to what needs to be seen.

RahmatJ
Member

Your SEO Checklist

creating guidelines like word limit, keyword limit and para contexts beforehand

0 Upvotes
DDAngeloJr
Member | Platinum Partner
Member | Platinum Partner

Your SEO Checklist

Our SEO Checklist, for now, is comprised of 3 main things.

- Relevance
- Keywords
- Technical Setup

0 Upvotes
HLerner
Participant

Your SEO Checklist

We worked with a volunteer and checked every web page for SEO, from assuring that each photo had an html description to editing pages down for clarity and better word count.  What we don't have is an ongoing "check up" process to make sure it stays clean and searchable.   I'd love to find a check list for monthly SEO that a volunteer could easily do for us.  

0 Upvotes
ASmith27
Member

Your SEO Checklist

Every checklist must depend of each type of content. SEO for home page is shortly different than optimizing a blogpost. 

0 Upvotes
meghapanchal5
Member

Your SEO Checklist

Every checklist must depend of each type of content. SEO for home page is shortly different than optimizing a blogpost. 

0 Upvotes
molayamkt
Member

Your SEO Checklist

Every checklist must depend of each type of content. SEO for home page is shortly different than optimizing a blogpost. 

0 Upvotes
KPriore
Participant

Your SEO Checklist

Can I get my practice modules rebooted and some help? I tried live chat and that didn't work. I am trying to build the website to get my certification currently but I am running into issues and having permission issues as well. 

0 Upvotes