Your SEO Checklist

[JorieMunroe]

To optimize a site, you need to improve ranking factors in three areas — technical website setup, content, and links.

With so many factors to consider, how do you ensure each piece of content is optimized for success? What makes it to the top of your SEO checklist when creating a piece of content?

Bonus: How does your team ensure SEO remains top-of-mind throughout the content creation process?

*To learn more about this, check out the Optimizing Your Website For Search Engines in HubSpot lesson via HubSpot Academy. 

[NDieuAi]

We are still getting started with SEO and have yet to move our exisiting webpage and blog to Hubspot. I would guess that technical SEO must work as a starting point and that the actual content needs to follow on that basis.

[KRencurrel]

-Google analytics 

-meta descriptions

-back linking

-non duplicate content 

[Sydneylyn97]

• Set up google search console.
• Install bing webmaster tools.
• Set up google anaylitics 
• find solid keywords in google keyword planner

[Sydneylyn97]

All of them but i thin links and content set up is most important

[BFlynn3]

We tend to follow HubSpot best practices regarding meta data, descriptions and keywords.  

[KLinette]

The top of my SEO checklist is making sure the meta title and meta data are optimized.

Bonus: We start every piece of content with SEO top of mind. 

[AndreaBeckStout]

I'm used to CMSs that make it hard to mess up a lot of the SEO basics.  A lot of the technical SEO baseline best practices are already established, and any enhancements are usually worked in parallel with other SEO efforts, as it's typically completely different team resources who will be addressing these things.  When it comes to content, we think through what topic cluster our piece best aligns with -- of course, after establishing in the first place that this is content that our target audience is seeking out and will find valuable -- and then we make sure that we craft the piece to use language that clearly adheres to the topical theme and that takes advantage of opportunities to cross-link to other blog posts or content elsewhere on the website. Since we've already established that the content is something the audience will find valuable, then it's not tremendously difficult from there to earn backlinks. This can be done by merely amplifying the content and garnering pickups that way, or else through the standard sales-like process of identifying good candidates for backlinking to our content, establishing and nurturing that relationship, and subsequently securing the link. 

Basically, anyone in-house or externally chartered to write content is given the SEO requirements directly within the request.  The job isn't done until those requirements are confirmed as being met.

[IBeaupre]

Yes, the CMS tools make it super easy to keep everything in check!

[DWahl7]

We use a lot of tools to look at keywords our clients and their competitors are using to help guide them on opportunities

[LukasKr]

We are still getting started with SEO and have yet to move our exisiting webpage and blog to Hubspot. I would guess that technical SEO must work as a starting point and that the actual content needs to follow on that basis.

[CarlScorer]

Consolidating website and blog onto hub spot is step one, moving from sub domains to subdirectories, from there a review of seo using hubspot tools.

[AndreaStar]

My main focus is on technical SEO, while the rest of the marketing team focuses on content. For me, I find accessibility to be an important part of technical SEO, so I've taken the time to learn about web accessibility first. It also aligns with our mission, that every child is capable of greatness. I use Google Lighthouse audits, SEM Rush reports, and HubSpot's SEO Optimization tool to identify areas for improvement.