Jul 11, 20217:49 AM - edited Aug 12, 20219:20 AM
HubSpot Employee
What makes a compelling blog post?
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.
But take a moment and think about the last blog post you read. What made you want to read it? How did you feel after you finished? Did you make it to the end? What makes a blog post compelling and engaging?
Bonus points: Got a blog or blog post you keep returning to? Share it for the group in the comments below!
Engaging Headline: The headline should be catchy, clear, and concise, making it irresistible for the reader to click through. It often includes keywords for SEO purposes.
Relevant and Timely Content: The post should address current trends, challenges, or questions in your industry. It must resonate with the interests and needs of your target audience.
Value Proposition: Each blog post should offer something of value to the reader, whether it's insightful analysis, practical advice, how-to guidance, or entertainment.
Strong Introduction: A compelling introduction sets the tone for the rest of the post, hooks the reader with a relatable problem or question, and outlines the benefits of reading further.
The important part to me, is the title hook. Something that draws me in and then just to keep it energetic, informational, and interesting throughout the whole blog. Don't be bland or boring.
While the headline and CTA are extremely crucial, an important aspect of blogging is creating clear sub-heads that allow for easy visual navigation of content. Also, SEO compliant and informative / engaging information is crucial. Finally, strong graphics and a good meta description would allow for more readership
Crafting a compelling blog post is all about a killer combo: start with a captivating headline, dive into valuable content that solves a problem or sparks interest, sprinkle in visuals for that extra flair, and always wrap it up with a strong call-to-action.
A compelling blog post is concise, engaging, and valuable. It starts with a catchy title that grabs attention and ends with a clear call to action. The content delivers valuable insights in an organized structure with visuals, keeping the reader engaged with a conversational tone throughout. A captivating title and effective CTA are crucial for driving engagement and achieving the post's purpose.
The catchy purpose makes a compelling blog post because it is important that it catches the audience's eye. Also, something important that targets the audience because if it is not a topic that your audience is interested in, they will skip over it.
An engaging image or visual is the best way to engage an audience. It is the fastest way to communicate an idea. Sure I could tell you a story about a silly kitty riding a unicorn, but seeing it would be way more exciting!
A compelling blog post often has an image and paired caption that pull me in and somehow relates to something I care about. If the blog post does not give me the information I want quickly or does it in a roundabout way, I will often ignore posts from that blog in the future in favor of a more succint author.
Blog as an information asset is very useful to publish a content that's dynamic (reactive to market or consumer trends), SEO friendly and pre-emptive to encouraging your audiance to action on a CTA, based on the compelling points addressed in the blog.
To create a compelling blog, marketers have to ensure the post contains a recent, timely and relevent summary article, with the next sequence encouraging the reader to action on the immidiate next step. It could be a webpage, video or a CTA to a conversion/contact us page.
The blog should have a simple, storytelling, and attractive visuals to keep the reader focused, curious and informed on a topic of interest. Without these elements, the blog post will serve as an SEO amplifier at its best as posts help in creating topic clusters and build keywords for organic search. But this is not the main agenda of a blog, which many companies focused in the past.
The power of the blog is to provide a summary or a teaser to the next action you want the audiance to take in the buyer journey planned in your campaign. Yes! a blog will benefit if its a part of a campaign with a series of assets as it is not a one time news article or a standalone announcement that individual webpages, PR or articles can fulfil.
What makes a compelling blog post is a blog post that is informative, educational, easy to read, and provide clear solutions and actions for next steps. It should be written in the tone most relevant for your target audience.
Often a compelling blog post caters to a specific, segmented audience, which is why KYA/KYC is so important. Catering to that audience's personality, interests, existing knowledge, background, ego, etc. means more possibilities for engagement on a human level (and eventual lead conversions in the bigger picture). It is also a good idea to have a CTA at the end of the blog post that inspires the reader to think and/or engage with the material in the blog post.
One of my favorite blogs is Serious Eats (https://www.seriouseats.com/) -- a blog that features many different authors that focus on "food science and culture" in a light, digestible, and overall enjoyable-to-read format.
A compelling blog post is marked by a captivating headline, a clear purpose, and an engaging introduction that hooks the reader.
The content should be well-structured, readable, and offer value to the audience through relevant insights or solutions.
Integrating compelling visuals, maintaining a conversational tone, and ensuring in-depth coverage contribute to a post's effectiveness.
Encouraging reader engagement, optimizing for SEO, and providing a strong conclusion are essential, while social media integration and mobile-friendliness enhance accessibility and shareability.
Consistent brand voice and a clear call-to-action guide the reader's journey, making the blog post not only informative but also engaging and shareable across platforms.
A compelling blog post answers the reader's questions. Therefore, it has to be written in the right tone (know your reader), has to be easy to skim (to find the answer), and has to have the right answer (fact-check to be credible).
A compelling blog post answers the reader's questions. Therefore, it has to be written in the right tone (know your reader), has to be easy to skim (to find the answer), and has to have the right answer (fact-check to be credible).
I think A compelling blog post engages readers through a captivating headline, relevant and high-quality content, and a conversational tone, while also incorporating visuals and a clear call to action for increased engagement. It's about creating an enjoyable and valuable reading experience that resonates with your audience and encourages them to take the next step.
trending topics, with useful information for readers, and spot-on key search words to find the blog. Numbers are always a good draw in the title like Top Ten or Five Best....
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