What makes a compelling blog post?

[JorieMunroe]

Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.

But take a moment and think about the last blog post you read. What made you want to read it? How did you feel after you finished? Did you make it to the end? What makes a blog post compelling and engaging?

Bonus points: Got a blog or blog post you keep returning to? Share it for the group in the comments below!

*To learn more about this, check out the Understanding Blogging in HubSpot lesson via HubSpot Academy. 

[JJames54]

A compelling blog post captures readers' attention with a catchy title, provides valuable and relevant information, presents it in an engaging and organized manner, includes visual elements, and encourages interaction through comments or social sharing. It leaves readers feeling informed, inspired, or entertained, and motivates them to take further action or return for more content.

[BMerkley]

I think a good blog actually provides good value that will make the reader want to act on something. It also should be easy to read, search for, etc. 

[LDimitrijevic]

it should have the relevant topic

[myathazinhan]

Be useful content, to change people’s minds, and inspired or entertain them. So if your post isn’t doing any of those things, the audience will be bored. 

Give the audience something to do next after reading your blog post, such as sharing it on their social media, giving privilege coupons for using the service, or taking action by buying a product.

[RStingman]

I think a blog post should talk or connect to something recent either about the company or something in the outer enviroment that relates to the company by product, technology, services or social engagment.

[Denmark]

For me compelling blog post should have a relevant topic, an engaging headline, clear and concise writing, appealing visuals, provide value to the reader, have a call to action, and be well-proofread.

[ELara0]

I think a compelling blog post engages people by providing great information. Most of the time people land on a blog because they searched for a specific question and our blog has the information they need. The blog should have the information, but not be over saturated. 

[SCaucci]

A compelling blog post captures the reader's attention from the very beginning and maintains their interest throughout. It should offer valuable and engaging content that resonates with the target audience. A clear and concise writing style, combined with an organized structure, helps convey information effectively. Additionally, incorporating storytelling elements, visual aids, and relevant examples can enhance the overall appeal of the blog post and make it more memorable.

[09310]

Great blog posts answer readers' questions as quickly and simply as possible,

[MOlson2]

I have truly never written or even visited a blog - after going through this course I am definitely intrigrued on blogs and will be visiting my new company to see if they post blogs as well as visit some other blogs of interest to me - thank you!

[aditi2405]

An attention-grabbing title, a clear and concise introduction, a readable writing style, well-structured information, visual components, authenticity, and readability are all characteristics of a fascinating blog post.

[Johnlouis]

What makes a Blog Post attractive is its design and content. The design should be pleasing, easy to read with light colors. The content must be relevant to the intended audience.

[Raghavendra]

That the content is good and understandable and that it follows a purpose

[HLerner]

A thoughtful question about a current and seemingly intractable problem.  It should help reframe for a new way to approach.   A touch of humor goes a long way.  

[HHetzler]

A compelling subject with relevant facts and maybe even a random fact or element to add interest.

[SHordiyenko]

Blog posts should have a catchy title, clear structure, valuable content, conversational tone, relevant visuals, and a strong call-to-action to leave readers informed, inspired, or entertained.

[SNagirnak]

What makes a compelling blog post?

Clear structure: The post should be well-organized and easy to follow, with clear headings and subheadings.

[dan_step]

Good topic. It makes me think.

[ALupenko]

Content has to be engaging, relevant, and up-to-date.

[RoseanneWinn]

The science writer Stephen Jay Gould often introduced his essays with a concept from baseball. His writing would go on to demonstrate the way that it related to a concept in science. I find a start like that to a blog post is irresistible: taking an idea from (in his case, literally left field) and then connecting the dots between it and the essay topic.

[MilaH]

Actually, I read blogs not often. Only if I'm interested in the topic or the author has some expertise in what he or she is talking about. Don't like long-reads, overloaded with pictures and calls to action, so for me as  a reader short, meningful content works best.