Jul 11, 20211:54 PM - edited Aug 12, 20219:42 AM
HubSpot Employee
How well does your website serve its visitors?
Think about the saying, “People don’t buy a quarter-inch drill; they buy a quarter-inch hole.” This is a perfect example of the Jobs Theory in action. When someone purchases a drill, they’re hiring that drill to do the job of creating a hole in their wall.
What is the job people are hiring your website to do? How are you currently solving those needs? Keep in mind, your site may have several different “jobs.” Some people may be coming there to find out about your pricing, while others might want to speak with your sales team. Share your thoughts below.
By giving good user expericence like, Load time ❤️ seconds, Mobile friendliness, responsive, enagaging content and design, clear, concise and relavant, CTA, search engine ranking etc
We need to do a better job of differentiating our company from our competitors through content that solves our customer problem as opposed to listing services.
For my company's website, I'd like to improve its appearance by including more high-quality resources. Additionally making it more interactive could add value. Lastly, getting more interlinks on the website will also help the interconnectedness.
I want my website to be informative, clear, and concise. If it is a blog website, I'd want very bold topics and quick information. If it is an e-commerce website, I'd commit to having available products all the time for my consumers to access. If it is a restaurant website, I would focus more on pictures and awareness of the menu!
With the knowledge I retained being a digital marketing major, I know to always incorporate successful keywords and create campaigns to specific ad groups in the making of my website.
I've assigned 3 jobs or roles expected out of my website.
The first being holding the attention, then to sell by showcasing my brand management processes and projects and finally get every visitor to spend a minimum of 60 seconds and more.
The internship I am completing this semester helps me notice how to market our company very well, on the internet and the good tactics that come with it.
The website I run for my internships serves the purpose of catering to artists who need management and digital marketing consulting or those interested in working for our company.
I recognize the importance of not just updating content, but also actively managing the website and leads. so this should definitely use such smart strategy tools for business.
Consider the adage, "Individuals aren't purchasing a quarter-inch drill; they're seeking a quarter-inch hole." This exemplifies the Jobs Theory in practice. When someone buys a drill, they're employing it to fulfill the task of making a hole in their wall.
What specific tasks are individuals entrusting your website to accomplish? How are you presently addressing those requirements? Remember, your site might serve various "jobs." Some visitors could be seeking pricing information, while others may intend to engage with your sales team. Please share your reflections below.
At present, our website lacks content and functionality. Our aim is to establish a robust online presence by curating comprehensive information essential for successful sales. Our services cater to the needs of busy individuals, offering both personal and professional assistance. We specialize in aiding customers with tasks they often lack time for, in addition to providing practical products designed to streamline everyday activities.
I recognize the importance of not just updating content, but also actively managing the website and leads. so this should definitely use such smart strategy tools for business.
My website isn't providing anything at the moment. We are trying to get it up and running with all the content we need to have a successful sales presence. What we do is a personal and professional service for busy people. We help them accomplish tasks they normally do not have time for and we also provide physical products to help our customers with everyday tasks.
Our company website, offers information about our properties, services that we offer, job posting and upcoming event or sales.Pretty much a one stop shop .
This is a great question to ask every month. I just popped open our website and feel it's doing a great job of solving the needs of the visitors. Usually, finding out more about programs and how to jump in without barriers. The user journey is top of mind.
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