How well does your website serve its visitors?

[JorieMunroe]

Think about the saying, “People don’t buy a quarter-inch drill; they buy a quarter-inch hole.” This is a perfect example of the Jobs Theory in action. When someone purchases a drill, they’re hiring that drill to do the job of creating a hole in their wall.

What is the job people are hiring your website to do? How are you currently solving those needs? Keep in mind, your site may have several different “jobs.” Some people may be coming there to find out about your pricing, while others might want to speak with your sales team. Share your thoughts below.

*To learn more about this, check out the Fundamentals of a Great Website User Experience lesson via HubSpot Academy. 

[RTEselio]

People are “hiring” our website to get quick clarity, they want to understand what we offer, how it solves their problem, and whether we’re the right fit for them. Some visitors come looking for pricing or product details, others want social proof like reviews or case studies, and some just want to speak to someone from our team. To solve these needs, we keep our messaging clear, make key information easy to find, and offer multiple paths for engagement — including a contact form, chat option, and simple calls-to-action that guide visitors to the next step. Our goal is to make the website feel like a helpful guide, not just a brochure.

[ROSEESELIO]

People are “hiring” our website to get quick clarity, they want to understand what we offer, how it solves their problem, and whether we’re the right fit for them. Some visitors come looking for pricing or product details, others want social proof like reviews or case studies, and some just want to speak to someone from our team. To solve these needs, we keep our messaging clear, make key information easy to find, and offer multiple paths for engagement — including a contact form, chat option, and simple calls-to-action that guide visitors to the next step. Our goal is to make the website feel like a helpful guide, not just a brochure.

[ELandicho]

Our website serves as both an information hub and a customer engagement platform. Primarily, visitors “hire” our website to help them learn more about our programs, services, and opportunities in an accessible and reliable way. We aim to provide clear, updated, and organized content so that users can easily find what they need whether it’s course offerings, enrollment details, or contact information for inquiries.

At the same time, the website also serves another important job: building trust and connection. Through intuitive navigation, responsive design, and user-friendly features, we strive to make every visit a positive experience that reflects our institution’s professionalism and commitment to service.

Moving forward, we plan to enhance interactive features such as chat support and streamlined inquiry forms to further meet the diverse needs of our visitors and make their job of finding accurate information faster and easier.

[RZhang4]

Jobs theory for a Corporate Website Across Different Business Stages

As a promotional window, the website must fulfill different jobs based on the company’s current business stage.

According to my business

Stage 1: OEM/ODM Business Phase

1. To showcase product quality, thereby demonstrating our manufacturing capabilities and value, in order to attract potential collaboration opportunities and generate client inquiries.
2. To display our advantages as a supplier, highlighting the value we can provide to our clients.

Stage 2: Own Brand Business Phase

1. To present the philosophy of our own brand.
2. To showcase successful collaboration case studies.
3. To attract brand agents and distributors.

Stage 3: B2C-Facing Phase

1. To communicate brand value to the end consumer.
2. To facilitate online product sales directly to customers.
3. To provide after-sales service and support.

[Elena_Tilmaciu]

Thinking about Jobs Theory, I realize that my website is not simply a storefront, but a tool that people "hire" to accomplish specific tasks. Some users come in to find product information and compare prices; others are looking for case studies or simply want to talk to a consultant. Basically, they are "hiring" my site to solve real problems, such as making a purchasing decision or finding support.

I am currently trying to meet these needs by offering simple navigation, clear content, and easily accessible contact forms. However, I know there is still room for improvement: for example, I am working on deeper customization of content based on the stage of the buyer's journey and the type of visitor (new, returning, customer, etc.).

In summary, I am trying to make sure that my site is not only “pretty to look at,” but also useful, intuitive, and centered on the real needs of visitors.

[zubepaul]

One of the companies I do work for likely fails our customers by trying to accomplish too many jobs for the consumers. There is nothing that the company does that is not represented in some way on the website. In addition to being information overload, it squeezes out space for visuals. Maybe more importantly, it seems like the information overload discourages engagement with the company itself. If every  "job" a company can do is described, it seems to me that removed opportunities to be hired for customized jobs. Are there too many jobs a website can try to do? Is there too much customer need anticipation that a company can do? I think so, but look forward to diving into those questions more. 

[CHawkins]

I think this thought process is so interesting.

As a HubSpot consultant, I don't sell workflow and email building, I sell peace of mind. I sell confidence that HubSpot is working efficiently. I sell trust that if a new feature of HubSpot is announced, my clients will be using it quickly and effectively. 

[OmkarG]

Thinking about the 'Jobs to Be Done' helps us see our website as a tool for customers to solve specific transportation needs. For some, the 'job' is finding the right vehicle; for others, it's ordering parts or scheduling service. We aim to make it easy for them to 'hire' us to get these tasks done efficiently and build trust that we're the best solution for their needs.

[JSanVicente23]

Our website provides customers with easy access to a variety of motorcoaches, buses, and transportation solutions. You can browse new and pre-owned vehicles, order parts, and schedule service or maintenance. We also offer leasing options and provide helpful information about our locations and contact details. The site is designed to sell and support transportation vehicle needs and keep fleets in good working condition.

[KWalshRedKat]

My clients' websites clearly explain the services and products they provide, and build trust in the visitor that they are the best solution to solve that visitor's particular need.

[DoraDC]

Our website answers the question of what we do and where we are located. It includes pricing and allows our phone staff to remain free for sales and more specific questions as customers brows for more general information

[NDuyen8]

My website serves visitors by providing clear and accessible information about [product/service]. It helps users [specific problem-solving, e.g., calculate pricing, schedule a demo, or learn more about the product’s benefits]. To ensure this, we’ve focused on making navigation intuitive and offering multiple ways for visitors to engage with our team.

•We have implemented a chatbot to address user questions instantly, ensuring visitors don’t have to wait to get the information they need.

• Currently, we are exploring ways to enhance the user experience, such as improving page load times and optimizing content for mobile users.

[AThomas2002]

Our company website's primary job is to provide potential customers with the information they need to make confident decisions about purchasing office furniture. Visitors are typically looking to:

1. Explore Our Products – They’re "hiring" our website to showcase a wide range of office furniture options, including desks, chairs, and file cabinets, with detailed specifications, visuals, and pricing. We address this by offering an easy-to-navigate catalog and filtering options.

2. Learn About Our Services – Some visitors are looking for personalized solutions, such as office layout consultations. To solve this, we prominently feature our consultation service with clear CTAs and a simple form for scheduling.

3. Evaluate Our Brand – Others come to evaluate our credibility and expertise. To meet this need, we showcase testimonials, case studies, and blog posts that highlight our expertise in creating productive workspaces.

By understanding these “jobs,” we continue to refine our site’s design, ensuring visitors can easily find what they need, whether it’s product details, inspiration, or assistance from our team.

[Ena49]

My website isn't providing anything at the moment because I have just started. I am trying to learn how to make it appear the best to visitors so they can be attracted.  What we do is a business consultation service for startup businesses. This will assist them to accomplish tasks they struggle in such as customer retention.

[FPavon]

When evaluating a website, it is important to consider its usability (clear navigation, visual appeal, mobile-friendliness, accessibility), content (clarity, relevance, accuracy, engagement), and functionality (performance, security, clear calls to action). Ultimately, assess its credibility and effectiveness in communicating its mission and achieving its goals.

[Akshata]

By giving good user expericence like, Load time ❤️ seconds, Mobile friendliness, responsive, enagaging content and design, clear, concise and relavant, CTA, search engine ranking etc

[amycwong11]

We need to do a better job of differentiating our company from our competitors through content that solves our customer problem as opposed to listing services. 

[AlejandraPerez1]

How well does your website serve its visitors?

For my company's website, I'd like to improve its appearance by including more high-quality resources. Additionally making it more interactive could add value. Lastly, getting more interlinks on the website will also help the interconnectedness. 

[CHidalgo2]

I want my website to be informative, clear, and concise. If it is a blog website, I'd want very bold topics and quick information. If it is an e-commerce website, I'd commit to having available products all the time for my consumers to access. If it is a restaurant website, I would focus more on pictures and awareness of the menu!

[DJallomy-Bah]

With the knowledge I retained being a digital marketing major, I know to always incorporate successful keywords and create campaigns to specific ad groups in the making of my website.

[brandindia]

I've assigned 3 jobs or roles expected out of my website.

The first being holding the attention, then to sell by showcasing my brand management processes and projects and finally get every visitor to spend a minimum of 60 seconds and more.