Webinar | Advanced Lead Scoring Techniques for B2B Tech Companies
Go beyond the basics of lead scoring and learn advanced techniques to better quantify lead quality during this live screen-sharing demonstration.
- Using negative attributes to deprioritize bad fit leads
- Going beyond page views and email opens for behavioral attributes
- Programming forms to automatically progress lifecycle stage, regardless of score
- Understanding how lead scoring can affect your Salesforce or Dynamics sync
- Reporting on the average score of closed deals to determine how well your formula is working
- 🌟Bonus🌟: implementing a marketing contacts automation strategy to save money on your HubSpot subscription
Our HubSpot Director, Emma Washington, won't just be talking about these best practices…she'll actually be leading a live screen-sharing demonstration, so feel free to follow along in your own portal!
Can't attend live? Register and we'll send you the recording after the event.
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