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Contributor | Diamond Partner
Contributor | Diamond Partner

How do you know how much a LEAD is worth? [Invitation]

I know how much my closed sales are worth, but I have never put an actual dollar amount on a lead before... and I am really excited to have @DevynBellamy1 to this virtual HUG in June to explain it!

Wednesday, June 7, 2023, 11:00 AM – 12:00 PM PDT


Marketers, need to prove your worth?

Does this sound familiar? Leadership wants to increase sales. Sales says they don't get enough from Marketing. You seem to take on the brunt of the work (and the blame, if the numbers aren't hit!) ... but then Sales gets celebrated when they make the numbers. 

Aligning marketing with sales means having to speak in numbers: being able to calculate lead values will inform leaders of the actual dollar value of every lead in your conversion path. 


This HUG will forever change the way you communicate with leadership about your marketing goals and help you convey the impact of your marketing efforts to the bottom line.

Key Takeaways

  • How to use the monetary value of your lead volume to get C-suite buy-in
  • How to identify and focus efforts on the channels that produce customers
  • How to generate marketing KPIs around sales goals
  • How to perform a contact-to-close pipeline analysis

Please join us 🙂

1 Reply 1
Community Manager
Community Manager

How do you know how much a LEAD is worth? [Invitation]

This is exciting, thank you for sharing @MTRLitalB! 🙂 


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