Does this sound familiar? Leadership wants to increase sales. Sales says they don't get enough from Marketing. You seem to take on the brunt of the work (and the blame, if the numbers aren't hit!) ... but then Sales gets celebrated when they make the numbers.
Aligning marketing with sales means having to speak in numbers: being able to calculate lead values will inform leaders of the actual dollar value of every lead in your conversion path.
This HUG will forever change the way you communicate with leadership about your marketing goals and help you convey the impact of your marketing efforts to the bottom line.
How to use the monetary value of your lead volume to get C-suite buy-in
How to identify and focus efforts on the channels that produce customers
How to generate marketing KPIs around sales goals
How to perform a contact-to-close pipeline analysis