Fueling Your Pipeline in the Age of AI: Insights from HubSpot & G2

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When: Thursday, May 22 @ 2 pm ET

Register here

The way buyers research software and services is evolving rapidly, with AI playing an increasingly significant role before they ever connect with sales. This shift presents both a challenge and an opportunity for businesses looking to fuel their pipeline.

Join experts from HubSpot and G2 for an insightful discussion on how to navigate this new landscape. Learn practical strategies to leverage your brand perception and, crucially, the voice of your customers to become relevant in AI-driven searches. Understanding how to resonate with buyers during their initial research phase is now more critical than ever for making a real impact on your pipeline.

This session aims to equip you with actionable knowledge to adapt your strategies to this changing buyer behavior.

Key takeaways will include:

• Understanding the growing influence of AI in early-stage buyer research.
• Proven practices for amplifying your brand credibility online.
• Strategies for effectively leveraging customer voice and reviews.
• Insights into becoming discoverable and relevant in AI search results.

The knowledge shared in this webinar directly addresses challenges many in our community face regarding lead generation and pipeline development in the current digital environment. Learning how to be found and trusted early in the buyer's journey is essential for sustainable growth.

If you're interested in gaining valuable insights into modern buyer behavior and strategies to enhance your pipeline in an AI-driven world, you can find more information about the original webinar here.