David Sloan, UX Practice Manager, and David Swallow, Principal UX Consultant
Digital channels provide an opportunity for you to effectively reach and grow your target audience, communicate with them, provide information, build brand relationships, and enable transactions. The related concepts of usability and accessibility address the importance of removing barriers to efficient, effective, and enjoyable digital interactions for all users, including users with disabilities. When barriers are present, we risk brand damage, losing our audience to competitors, and potentially unlawful discrimination against people with disabilities. Accessibility is often left to developers to deal with, but what can people who don’t have coding expertise do to ensure usable and accessible digital experiences?
In this webinar, accessibility and user experience specialists David Swallow and David Sloan will address that question. We’ll make the argument that a focus on the needs of people with disabilities can help deliver better user experiences for everyone. We’ll define key concepts of usability, accessibility and inclusive design, and provide practical tips that everyone, regardless of their role, can apply to make digital experiences more accessible and usable.