HubSpot recently updated the November 2016 version of the Agency Partner Program Agreement (a.k.a. the APPA) and we wanted to give you some info on what's changed.
Besides a couple of minor drafting clean-ups, the only change we made this time around was to the ‘Engagement with Prospects’ section. Here, by updating one of the exceptions to the general engagement structure, we call out that we can conduct our standard sales activities with prospects that have provided their information to HubSpot, for example, by requesting a product demo, asking to talk to sales or converting on a landing page of ours. Of course, we want to be able to spread the HubSpot love when a prospect is looking to learn more and this also aligns with our Inbound Sales best practices. Check out this section for all the details.
That’s it for now! Please remember that this is just an informal high-level summary of the most recent changes to the Agency Partner Program Agreement, and that you should always make sure you’ve read and understood the complete Agency Partner Program Agreement before you participate in our Agency Partner Program.
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