CRM AI

[Arun_Opto22]

I've read about the two new Hubspot AI tools that are in beta - Content Assistant and ChatSpot AI. They are interesting and we'll be looking into them.

I work more on the CRM side of Hubspot (our Marketing Manager and her team handles the Marketing Automation side). I lead our team of Sales Reps. 

My question is I'm looking for any kind of AI based tool or app (either upcoming from Hubspot or available now through a third party company) that can be used on the "CRM side of things".  For things like lead scoring, Deal qualifying, predicting probability of Deals closing, etc.  I've "coded" up a workflow in the past to do lead scoring, but I'm interested now if there are AI tools available or coming that help with sales (as opposed to marketing and content generation).

[fpondrano]

Hi, HubSpot has predictive scoring powered by machine learning if you have  Marketing Hub Enterprise or Sales Hub Enterprise: https://knowledge.hubspot.com/contacts/determine-likelihood-to-close-with-predictive-lead-scoring
See also here: https://www.hubspot.com/products/lead-scoring

Moreover Professional Hubs have a built in lead scoring property and rules, no need to use a workflow and a custom property, here's a guide: https://knowledge.hubspot.com/crm-setup/set-up-score-properties-to-qualify-leads