tracking against different objectives in CRM
Jan 20, 2020 1:07 PM
I have built into Hubspot my standard sales path - initial contact, scheduling, follow up, etc. However, after my initial meetings I will sometimes change my objective with a customer based on their needs. For customer A, i want to send them along the one time purchase option, and for customer B based on their needs I want to sell them a subscription service. Customer C, I am hoping to enroll in a separate service we offer. How can I measure my progress against a forking sales process where one size doesn't fit all?