managing old or expired contacts
SOLVE
1 Accepted solution
managing old or expired contacts
SOLVEHi @elizabeth10,
HubSpot has the marketing contact status feature for this: "In HubSpot, you store and manage information about your potential customers in contact records. However, you may not need to market to all of them. If so, you can use marketing contacts and pay for only the contacts you want to market to."
Here's how you can set contacts as non-marketing: https://knowledge.hubspot.com/contacts/set-contacts-as-non-marketing
If you want to reduce the number of marketing contacts, here are a few ways you could approach this:
- Email is unknown: These contacts can by definition not be contacted.
- Unsubscribed from all email is true: Unless these are opportunities or customers, you cannot reach out to them again before they submit a form again (which is when they would be created anew as contacts).
- Sends since last engagement is greater than 10: These contacts are eligible to receive email communication but not opening any of your emails. You could try to re-engage these contacts. If they remain inactive, you could consider deleting them.
- Marketing email confirmation status is not equal to any of User clicked confirmation or Customer marked confirmed: If have a double opt-in in place, these are contacts who have not confirmed their email address and must (in some countries) be deleted.
- Email hard bounce reason is known: Emails to these contacts have bounced. Emails in the future will not go through. Either check for a new valid email address or consider deleting.
- Invalid email is equal to True: This email does not follow the correct syntax. If you can correct it, perfect, if not you won't be able to use it anymore.
Hope this helps!
| Karsten Köhler |
 | Did my post help answer your query? Help the community by marking it as a solution. |
managing old or expired contacts
SOLVEHi @elizabeth10,
HubSpot has the marketing contact status feature for this: "In HubSpot, you store and manage information about your potential customers in contact records. However, you may not need to market to all of them. If so, you can use marketing contacts and pay for only the contacts you want to market to."
Here's how you can set contacts as non-marketing: https://knowledge.hubspot.com/contacts/set-contacts-as-non-marketing
If you want to reduce the number of marketing contacts, here are a few ways you could approach this:
- Email is unknown: These contacts can by definition not be contacted.
- Unsubscribed from all email is true: Unless these are opportunities or customers, you cannot reach out to them again before they submit a form again (which is when they would be created anew as contacts).
- Sends since last engagement is greater than 10: These contacts are eligible to receive email communication but not opening any of your emails. You could try to re-engage these contacts. If they remain inactive, you could consider deleting them.
- Marketing email confirmation status is not equal to any of User clicked confirmation or Customer marked confirmed: If have a double opt-in in place, these are contacts who have not confirmed their email address and must (in some countries) be deleted.
- Email hard bounce reason is known: Emails to these contacts have bounced. Emails in the future will not go through. Either check for a new valid email address or consider deleting.
- Invalid email is equal to True: This email does not follow the correct syntax. If you can correct it, perfect, if not you won't be able to use it anymore.
Hope this helps!
| Karsten Köhler |
| Did my post help answer your query? Help the community by marking it as a solution. |
