enrichment of our customer data

[EWILHELM]

Hello,

I would like to enrich our hubspot contacts with their profile on social networks (linkedin, twitter, etc.) and retrieve type information (function, location). Ideally, it should also be updated when a contact changes position, for example.

What tool would you recommend?

[taylorsusanne76]

Hi @EWILHELM,

Honestly, if you want HubSpot contacts enriched with LinkedIn, Twitter, their role, and even updates when they switch jobs, you’ll need a data enrichment tool that plugs right in. A couple of good ones are Clearbit and ZoomInfo, they pull in social profiles, job titles, and company details and keep things fresh when people change roles. LeadAngel is another solid option, especially if you’re also thinking about smarter lead routing along with enrichment. If you just need something lighter, Apollo.io or Lusha can do the job too, though they may not update as frequently. I’d say start with Clearbit or LeadAngel depending on whether your priority is pure enrichment or enrichment plus lead management.

[JAubry1]

Hi, HS bought Clearbit in 2023 and turned it into their "native" Breeze platform, which oddly does NONE of the basic property update or enrichment of a contact like Job Title, Company Name, etc. We fell for the salespersons promise that it would do these basic updates if we added this to our HS account and then spent weeks back and forth with them when none of it worked. This was a year ago, maybe they fixed but it's very expensive for all that hassle. ZoomInfo is super expensive as well and they told me we would need our own developer to write code to make this type of enrichment work, that was also a year ago. We do use Apollo but it also can't seem to fully perform a basic enrichment - as I stated below it leaves former companies associated with the contact so you have to go into each record and un-associate the inaccurate or old company. It also often doesn't even pull in the new email address and also misses the job title, and doesn't update the Contact property "Company Name", so often all it does is associate the new company that the contact went to, and leaves everything else as is. Totally pointless. Why is it that nobody can seem to solve for this? Job changes are so common that many experts claim that at any given time up to 40% of most databases have outdated job title and company data. Lusha also has the same problems as Apollo, but they will also tell that it all works, when it doesn't, we tested it thoroughly. If you're engaged in outbound sales and marketing and up to almost HALF your contacts are inaccurate it not only makes you look totally unprofessional to the recipients of your outreach, but you've wasted a huge amount of resources to send to people that aren't even there, AND then you are also saddled with all the bounced emails to manage. We've been relegated to reviewing EVERY contact on LinkedIn prior to sending anything to them and obviously even this isn't foolproof as so many folks don't update LI in real time. When someone actually develops a real solution for this, they'll make a killing.

[michaelhermon]

Hi @EWILHELM 

You can use the new Qualifire app that enriches all inbound leads (using Apollo) and adds the data (title, company, employee count, revenue, etc) to the lead's contact page.

Good luck!

[JAubry1]

Hi michaelhermon, when Apollo updates a contact that has moved jobs, it DOES NOT dissociate the former (no longer accurate) Company, so you'd have to manually do this to every contact that got so-called "enriched". This seems to be the case with almost all the platforms that tout this "newly" coined term called "data enrichment". How are we becoming richer if the contact is still associated with a Company they no longer work for? Does Qulalifire somehow magically mitigate this massive flaw in Apollo's process? Please kindly advise.

[michaelhermon]

Hi @JAubry1 . Qualifire does not currently keep contact information up to date after initial enrichment. However, if this problem is troubling enough for you, we could develop a tool that scans all of your contacts daily and corrects (or reports) outdated information such as employer, title, etc. Let me know if that's something you'd like to discuss. We'd be more than happy to solve this problem for you.

[AAndrien]

This is a HUGE problem for us - we would definitely use something that would scan contacts daily. One vote from me!

[michaelhermon]

@AAndrien contact me. My team can put together a solution that scans for contacts changes daily and updates your enrichment on Hubspot. You can reach out through our website, qualifire.pro 

[JAubry1]

Hmmm. Troubling enough? Well, my understanding is that this "job/company change" is troubling for...like everyone. Any database of B2B contacts will have at any given time roughly 10% that are no longer accurate due, specifically, to these contacts having left the company, for whatever reason, usually to take a new job (and a new title) and new company. Apollo is capable of telling you exactly who in your database needs this updating, but their data enrichment tool for HubSpot retains the old/former company, rendering this automation no longer automatic, but crippled with a ton of manual dissociating of the old company. We are not alone in this "troubling" area, are we?

[CArnold71]

If you're looking to enrich your HubSpot contacts with their social media profiles and retrieve other key information such as their function and location, another B2B data enrichment tools that may be worth considering is Global Database.

Global Database provides a comprehensive set of data points for over 400 million businesses and professionals worldwide. Its platform allows you to access real-time information about contacts, including their social media profiles, job titles, and locations.

One of the key features of Global Database is that it uses AI and machine learning algorithms to ensure that the data it provides is accurate and up-to-date. This means that you can be confident that the information you receive is reliable and can be used to inform your marketing and sales strategies effectively.

[DianaGomez · Accepted solution]

Hi @EWILHELM, thank you for reaching out! 

I am happy to share with you a wonderful integration we have with LinkedIn titled LinkedIn Sales Navigator. This integration will use LinkedIn insights on your contact and company records as well as allow you to send InMails directly from HubSpot.

Please keep in mind to install this, you do need to have a Sales Seat. If your team is interested in this option, they would also need a LinkedIn Sales Navigator Team or Enterprise account to use the integration. When you connect to LinkedIn Sales Navigator, you're only connecting the integration to your user account. To use the integration, each user will need to connect the LinkedIn Sales Navigator app from the HubSpot Marketplace while signed in to HubSpot with their unique login.

Hope this helps 😉

Diana

[ReganRoss]

Will the LinkedIn Sales Navigator integration update the Hubspot Company/Contact information we have stored in our instance's records?

[DianaGomez]

Hi @ReganRoss, 

Thanks for reaching out to the Community!

No, the LinkedIn Sales Navigator integration will not automatically update the company/contact information stored in your HubSpot records.

It will add a LinkedIn Sales Navigator section in the right panel of the contact or company and it will contain LinkedIn information for the record. It will not directly import the data into HubSpot. We currently do not have a way to directly import contacts/companies from LinkedIn into HubSpot. This article: Use HubSpot's integration with LinkedIn Sales Navigator. reviews the requirements and the options that the integration will provide.

Hope this helps,

Diana

[ReganRoss]

Thanks for the quick reply. Enhancing and improving Hubspot Insights' ability to update Contact/Company info might be an area of strategic competitiveness for Hubspot.  Thousands and thousands of our company/contact records have not been updated by Insights when we were led to believe adding a domain name would result in these fields being updated. Thanks for reply DianaGomez.

[JAubry1]

yeah, we had to disable the Insights so-called "intelligence" it changed the Associated Company names of thousands of our Companies to random names like for Google it changed it to "AlphabetLLC", exactly as it is here, with the LLC and no spaces. But as Alphabet is parent, it made some sense, but no one is marketing to Alphabet, so why? Others made no sense at all, they'd be abbreviations or acronyms that don't even come close to the familiar brand name, which is what we all use, not some DBA or a Wall Street nomenclature that no one would EVER associate with the actual familiar brand name. It did this to literally thousands of our Company names, and HS's response was for us to fix it via export/reimport. And they had ZERO explanation for why it would do this. We had to disable Insights completely because evidently it is also not "intelligent" enough to simply turn off that one data point, you either get it all (garbage included) or you get nothing. Typical AI hoodwink and bamboozle.