Whatsapp Integration - NOT API

[DevThakur9]

This is specific to our use case. We do not use whatsapp API for any marketing nor transactional messaging. Our sales rep either use standard Whatsapp or business whatsapp. We are into B2C high ticket industry. Our conversations on whatsapp should be recorded in the CRM and vice versa just like emails. This will enable us to have a more unified way of sales reps speaking to thier respective customers. Something like a whatsapp web interface within HS. or whatsapp personal/business app built within HS, 

[himanshurauthan]

Hi @DevThakur9 ,

We’ve worked on a very similar use case recently, particularly for B2C teams handling high-ticket conversations over WhatsApp.

To address what you're looking for — syncing personal or business WhatsApp chats with HubSpot like emails — we initially explored an integration using WhatsApp Web (non-API).

Here’s what we achieved in our early prototype:

• Sales reps logged in via a QR code (just like WhatsApp Web)
• Incoming/outgoing messages were captured in real time
• Messages were synced to HubSpot via the CRM API
• Conversations were linked to the right contact records

It worked well for internal testing and small-scale usage, but there were some major downsides:

• Violates WhatsApp’s Terms of Service — risk of bans if used at scale
• Depends on the rep’s phone staying online
• Unstable sessions— frequently expired or disconnected
• Not scalable — only one active WhatsApp Web session per account

What We’re Doing Now to overcome those limitations is we’ve built a fully compliant WhatsApp–HubSpot integration using the official WhatsApp Cloud API. 

While it's API-based under the hood, it replicates the WhatsApp experience for reps with minimal change and enables: 

• Seamless bi-directional sync between WhatsApp and HubSpot
• Full visibility of chats within the contact timeline
• Multi-user support for scaling across your sales team
• 100% Meta-compliant, secure, and future-proof

If you're interested, I’d be happy to walk you through how this setup can work for your business, tailored specifically for high-ticket B2C sales workflows.

[GIlievski · Accepted solution]

Hey @DevThakur9 

You can connect your business WhatsApp account to the HubSpot Inbox. See this article for guidance on how it all works.

Note that it requres at least one of Marketing or Service Hub Pro HubSpot license.

If the native integration does not suit you could look at one of these apps on the marketplace.

Hope that helps.