What are forms and what are they good for?

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I received an email from HubSpot today that told me how to create forms. But not what they are good for and how I get them to potential clients and how I should do that?

 

So my questions are:

 

1. What are forms good for?

 

2. Where and how do I get them to potential clients?

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Esteemed Advisor | Platinum Partner

Hi @NGC-224,

 

Forms are on website pages, landing pages, and blog posts pages. For example, here is a landing page on our website. Website visitors are directed to that page when they are reading this page. They click the big blue button at the top of the page to get there. This is called a CTA or call to action.

 

Pop-ups are also a way to use a form in HubSpot, but not the only way to use forms. 

 

Josh




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Josh Curcio

HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers.
HubSpot Platinum Partner & HubSpot Certified Trainer

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Esteemed Advisor | Platinum Partner

Hi @NGC-224,

 

Forms are used as a way for you to convert website visitors into leads. Instead of just reading your content, they can complete a form to do things like request more information, download an ebook, subscribe to an email, etc.

 

You can find forms under the "Marketing" dropdown then hover over "Lead Capture".

 

I hope that helps!

 

Josh




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Josh Curcio

HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers.
HubSpot Platinum Partner & HubSpot Certified Trainer

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Colaborador destacado

Thanks Josh.

 

I'm not a marketer and these things are new to me.

 

So the forms are attached to the email? Or do they pop up on the website to visitors?

 

How do they get to the potential customer - and aren't people wary of them? I for example dislike popups on websites and have never filled in one.

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Esteemed Advisor | Platinum Partner

Hi @NGC-224,

 

Forms are on website pages, landing pages, and blog posts pages. For example, here is a landing page on our website. Website visitors are directed to that page when they are reading this page. They click the big blue button at the top of the page to get there. This is called a CTA or call to action.

 

Pop-ups are also a way to use a form in HubSpot, but not the only way to use forms. 

 

Josh




Did this post help solve your problem? If so, please mark it as a solution.

Josh Curcio

HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers.
HubSpot Platinum Partner & HubSpot Certified Trainer

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Colaborador destacado

Thank you Josh. So I have to check out if I can host such a form on my website in order to use it.... Or embed it in a page there...

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Esteemed Advisor | Platinum Partner

What is your website built on? WordPress, SquareSpace, etc.?




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Josh Curcio

HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers.
HubSpot Platinum Partner & HubSpot Certified Trainer

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Colaborador destacado

It's a portfolio site created and hosted by Aphotofolio. 

 

https://www.photofolio.com/

 

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Esteemed Advisor | Platinum Partner

I'm not familiar with Photofolio so unfortunately, I cannot provide direction there.

 

Josh




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Josh Curcio

HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers.
HubSpot Platinum Partner & HubSpot Certified Trainer

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Colaborador distinguido

Really they are a way to capture and qualify data. You can use them in a ton of different ways.

 

We use them on our site for a few different use cases...

-Contact Us form 

-Support form

-Demo requests

-Webinar registration forms

 

Anytime you want someone to fill information in and have it funnel directly into HubSpot. These also can then be leveraged in workflow and business process. 

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