CRM

Lizpang2
Member

Unsubscribe process?

SOLVE

Hi team, could you please provide me with information on:

  1. How the unsubscribe process works on your platform for users on the free plan?
  2. Any specific tools or features available to customize the unsubscribe link?
  3. Any restrictions or limitations related to managing unsubscribes on the free plan?

Thank you for your time and assistance. 

1 Accepted solution
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Unsubscribe process?

SOLVE

Hi @Lizpang2,

 

Happy to help here:

  1. HubSpot automatically adds preferences links to marketing emails and does not let you send them if you try to remove those links. In other words, the default is that these links are included and functional. You can learn more about these links here: https://knowledge.hubspot.com/marketing-email/how-to-send-contacts-an-email-with-an-opt-out-link-so-...
  2. No, as the unsubscribe link is functional as it is, there aren't further ways to customize this.
  3. In terms of functionality, there aren't any restrictions, no. Unsubscribe and manage preferences links will work the same regardless of whether you're using the free or the Enterprise plan. If a contact clicks the unsubscribe link and unsubscribes, that will automatically be documented on the contact record and HubSpot will automatically exclude them from emails in the future. If a contact unsubscribes from all emails, they cannot receive anything anymore. If they manage their preferences and unsubscribe from a specific subscription type, they will be excluded from emails sent under that subscription type.

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

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Gaurav_Aggarwal
Top Contributor | Partner
Top Contributor | Partner

Unsubscribe process?

SOLVE

Hey @Lizpang2 

 

By default, unsubscribe links are included in marketing emails to allow recipients to manage their subscription preferences.

 

Enabling Unsubscribe Links in One-to-One Emails here is process:https://knowledge.hubspot.com/one-to-one-email/add-an-unsubscribe-link-to-my-one-to-one-emails 

 

Customizing Unsubscribe Link for Free Users Customization: Free users can customize the text of their unsubscribe links in one-to-one and sequence emails by following the steps mentioned above.

 

Gaurav_Aggarwal_0-1720692747967.png

 

Let me know if you have any follow-up questions.

If you found our post helpful in resolving your query kindly mark it as an accepted solution!

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0 Upvotes
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Unsubscribe process?

SOLVE

Hi @Lizpang2,

 

Happy to help here:

  1. HubSpot automatically adds preferences links to marketing emails and does not let you send them if you try to remove those links. In other words, the default is that these links are included and functional. You can learn more about these links here: https://knowledge.hubspot.com/marketing-email/how-to-send-contacts-an-email-with-an-opt-out-link-so-...
  2. No, as the unsubscribe link is functional as it is, there aren't further ways to customize this.
  3. In terms of functionality, there aren't any restrictions, no. Unsubscribe and manage preferences links will work the same regardless of whether you're using the free or the Enterprise plan. If a contact clicks the unsubscribe link and unsubscribes, that will automatically be documented on the contact record and HubSpot will automatically exclude them from emails in the future. If a contact unsubscribes from all emails, they cannot receive anything anymore. If they manage their preferences and unsubscribe from a specific subscription type, they will be excluded from emails sent under that subscription type.

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

0 Upvotes
Lizpang2
Member

Unsubscribe process?

SOLVE

 

1. Do I need to create marketing emails on HubSpot to add unsubscribe links?

2. Alternatively, does HubSpot provide an unsubscribe link URL that I can use when creating emails on my own platform?

 

 

Gaurav_Aggarwal
Top Contributor | Partner
Top Contributor | Partner

Unsubscribe process?

SOLVE

@Lizpang2 

 

If you create a marketing email in HubSpot By default, all marketing emails include a link in the email footer that link the contacts who are receiving marketing emails the option to manage their subscription they can opt if they want to unsubscribe from all of your marketing emails so you don't need to create an unsubscribe link for marketing emails its already sent with the marketing eamils to know more kindly go through this article here 

 

For sales and one-to-one emails When you turn on data privacy settings in your HubSpot account, the unsubscribe links will be included by default for all users. However, this can be overwritten on an individual user basis to know more kindly go through this article here: https://knowledge.hubspot.com/one-to-one-email/add-an-unsubscribe-link-to-my-one-to-one-emails 

 

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0 Upvotes
karstenkoehler
Hall of Famer | Partner
Hall of Famer | Partner

Unsubscribe process?

SOLVE

@Lizpang2 

  1. No, one-to-one emails can also contain unsubscribe links and they do by default: https://knowledge.hubspot.com/one-to-one-email/add-an-unsubscribe-link-to-my-one-to-one-emails
  2. No.

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

0 Upvotes