Two Brands De-Duplication

[aaronrbrewer]

Hi there! We are HubSpot customers that currently have all of our data for leads saved under one account. However, we have an unique situation where we have two brands that live under the same company, so we work the leads as the same, but with different faces for the brands.

Further, we are going to have our CDP connect to HubSpot's CRM API to send data up. With that being said, there will be times where we will have two of the same lead under the two different brands. We need to treat these leads as separate.

Is there a way to change the unique idenfiying factors in HubSpot, besides by e-mail address? As our two leads may have the same e-mail address, but two different brand identifiers.

Thanks!

Aaron

[darynsmith]

Hi @MStagen - it might work, but I need a bit more information:

• How are you getting the LinkedIn URL into the contact record?
• Is there anyway that there will be an email address occuring twice?
• If you do find a matching LinkedIn URL what must happen?
• Is there any human intervention to check to see if it is a match?

Happy to chat through this with you, just book some time with me here: https://www.hubledigital.com/meetings/daryn-smith

[darynsmith · Accepted solution]

Hi @aaronrbrewer - email address is the unique identifier in the Contacts object. 

A solution would be to create a "leads" custom object and inject this information into that instead of the Contacts object.

[MStagen]

@darynsmith we have a somewhat related problem in that we are trying to de-dup our HubSpot database using a contacts' unique LinkedIn URL.  Would your solution work for our situation as well?  

[aaronrbrewer]

Hi Daryn - While we waited, we setup a Custom Object, so that is the direction we will be going! Thanks for the tip! 🙂

[JessicaH]

Hi @aaronrbrewer,

Thanks for reaching out.
I want to tag in some thought leaders to see if they can assist with this.
Hi @ElyshaShave @darynsmith @AdamLPW, would you be able to share your thoughts?

Thanks,
Jess 

[aaronrbrewer]

Thank you Jessica for bringing Daryn in!