Tracking contact job changes

[Edyta7510]

Hey, 

How do you guys scale tracking of contact job changes? 

- people who left the company 

- people who changed job/function within the current company 

Contact owners shoudl be the key source of this info, but - let's put it this way: this is very often not their key priority. 

Anyone who found any workarounds, possible integrations with LinkedIn? 

Thanks 

Edyta

@zuhalak FYI

[KRietsch · Accepted solution]

You can try LeverGrow on HubSpot marketplace. 

Both usecases are covered by our product. 

- people who left the company 

- people who changed job/function within the current company 

You can create notifications and enrich automatically fields in HubSpot 🙂 

[Edyta7510]

Thanks @KRietsch - I've just signed up for a free trial. I also got your email in my mailbox. I do have a few questions - will continue the discussion there!

[kvlschaefer]

Hi @Edyta7510,

Thanks for reaching out to the Community!

This is a great question 🙂

Let's invite our subject matter experts to see if they have any insight.

Hi @jforte, @Josh, @Mike_Eastwood - Do you have any advice for @Edyta7510?

Thank you! 

Best,

Kristen

[jforte]

Thanks for the mention @kvlschaefer 

Hey @Edyta7510 using Data Activation Platforms such as Clearbit, 6Sense, Rollworks (...) work like a charm.

Since those type of solutions don't fit all operations (€€€) you could try to think about using side-pop surveys (similar to pop-ups but you use cookies to match with the contact data instead of constantly asking for name/email). This "trick" works quite well to update single data points since it's ways easier to get engagement from those specific contacts.

Example: You create an active list that checks who are contacts that don't have the property updated in the last 9 months. That list would be use to target those side-pops and than something simple as "Hey [first name], are you still working for [company name] as [job title]" if "yes" it should be on hold for the next X months if "no" you should ask what changed.

Hope it helps 🙂

[Edyta7510]

Hey @jforte , 

Thanks for your input. Unfortunately, we're in a very niche industry ( Telecoms) and already tested solutions like RollWorks, which are not able to match/target our accounts/contacts. 

Regarding your workaround solution, do you have any experience seeing results/responses from such side-pop surveys? 

Thanks

Edyta

[jforte]

Regarding your experince I also liked RollWorks (usability) but went for 6Sense mostly because of their data (in their sales process you're able to request a sample research and they are able to show what they can get from those visitors/active searches/etc).

Regarding the side-pop surveys we're using it for content related surveys - mostly for community members or newsletter subscribers but work WAAAY better than sending a 10min survey or any type of data collection using forms.

We use Mutiny for this but I saw that Hubspot has now a similar option on CTAs