Thanks @KRietsch - I've just signed up for a free trial. I also got your email in my mailbox. I do have a few questions - will continue the discussion there!
Hey @Edyta7510 using Data Activation Platforms such as Clearbit, 6Sense, Rollworks (...) work like a charm.
Since those type of solutions don't fit all operations (€€€) you could try to think about using side-pop surveys (similar to pop-ups but you use cookies to match with the contact data instead of constantly asking for name/email). This "trick" works quite well to update single data points since it's ways easier to get engagement from those specific contacts.
Example: You create an active list that checks who are contacts that don't have the property updated in the last 9 months. That list would be use to target those side-pops and than something simple as "Hey [first name], are you still working for [company name] as [job title]" if "yes" it should be on hold for the next X months if "no" you should ask what changed.
Hope it helps 🙂
José Pedro Forte RevOps Manager at Infraspeak
• Hubspot Champion User - 2019 • Marketing Hub Champion User - 2020 • +100 Hubspot Community Kudos - 2023 • Community Champion - 2023
Hubspot headaches? Let's turn Oh's into workflows!
Thanks for your input. Unfortunately, we're in a very niche industry ( Telecoms) and already tested solutions like RollWorks, which are not able to match/target our accounts/contacts.
Regarding your workaround solution, do you have any experience seeing results/responses from such side-pop surveys?
Regarding your experince I also liked RollWorks (usability) but went for 6Sense mostly because of their data (in their sales process you're able to request a sample research and they are able to show what they can get from those visitors/active searches/etc).
Regarding the side-pop surveys we're using it for content related surveys - mostly for community members or newsletter subscribers but work WAAAY better than sending a 10min survey or any type of data collection using forms.
We use Mutiny for this but I saw that Hubspot has now a similar option on CTAs
José Pedro Forte RevOps Manager at Infraspeak
• Hubspot Champion User - 2019 • Marketing Hub Champion User - 2020 • +100 Hubspot Community Kudos - 2023 • Community Champion - 2023
Hubspot headaches? Let's turn Oh's into workflows!