Tracking Lost Reasons for MQL & SQL Contacts
Jan 8, 2018 3:51 PM
I'm curious how everyone likes to track the "Lost Reasons" on Contacts BEFORE they become Deals.
We'd like to have more visibility into why Contacts never get to the Deal Creation Stage in the Sales Process. Maybe Marketing is attracting the wrong crowd... Maybe we have a feature enhancement opportunity... Maybe pricing needs to be looked at...
We don't know these things unless the Contact has become an SQL and qualified to the point where there is a *real* opportunity, and thus a Deal is created.
I have a couple of ideas bouncing around but want to see what the community is doing as well. Just curious.