Tracking Assets/ Entitlements in Hubspot?

[EMcGrath]

Our team is currently using Hubspot to track only new business opportunities. However, I am building out requirements for us to start to capture Renewal and Expansion opportunities in Hubspot as well. With that in mind, I think it makes sense to track *what* and how many of subscription a customer has bought, and the respective subscription dates in Hubspot. 

I am newer to Hubspot, but have managed Salesforce in the past, and we used Assets/ Entitlements to track this in past organizations. Is there a similar functionality in Hubspot?

[FScholcoff]

Wanted to bump this post as I have a similar situation. Similar to the OP we do not use quotes/subscriptions/payments through HubSpot and it is not an option to begin utilizing it. We want to track Product Items / Entitlements (Quantity, Cost, Type, start/end service term, etc). Currently I am planning a custom object to do this, wanted to see if the above was solved at all before continuing.

[EMcGrath]

I ended up creating a custom object to support this. It's not perfect, but it will work our needs for now. 

[pruster]

Awesome! Could you share more about how you've got it setup? I'm far from a Hubspot expert, so any info you can share here would be amazing! 

[EMcGrath]

Sure! It's not perfect by any means, but I created a custom object called "Product Subscriptions" and added the field attributes that you mentioned above. I also created a workflow that will create a future renewal when a deal is closed as won. In that same workflow, it looks at the product lines set up on my deal to create a "subscrtiption" record, and copies the quantity, start and end dates, and price from the line items on the closed won deal as property values on the subscription record. 

[pruster]

I'd be interested in hearing more about this as well. We have a combo of seat-based pricing, in addition to some consumables for compute usage as well as data storage. Would be nice to be able to cleanly track all this within Hubspot. 

[crispyGTM · Accepted solution]

@EMcGrath  I recommend checking out Recurring Payments via Subscriptions. 

This will be the cleanest and most automated way to track this in HubSpot.

If this post helped to solve what you were looking for, please mark this as an accepted solution. Happy HubSpotting!

[EMcGrath]

Thanks @crispyGTM  If we do not leverage Hubspot for payments at the moment, is there still value/ ability to use subscription module in Hubspot to track subscription dates?

[crispyGTM]

@EMcGrath  Do you happen to know what HubSpot modules you are currently using?

[EMcGrath]

Hi @crispyGTM Apologies for the delay. We currently use Marketing Hub Professional, Sales Hub Enterprise, and Service Hub Professional.