To sync Company Lifecycle stage to associated contacts or not?
This is more of a 30,000 ft view question: I know HubSpot has the built-in Lifecycle stage sync from company to associated contacts that can be turned on and off. My question is - when would you want to do this?
Example: Company A has 4 associated contacts. One MQL's because they hit a lead scoring threshold. We have a workflow built to update the company's lifecycle stage to MQL at that point. Would you want the other 3 contacts to update as well or stay at lead?
I know there's no right or wrong answer here - looking for feedback and different perspectives on this. Side Note: we are a B2B company.
Thanks in advance!