Solutions for a travel agent

[RodWalters]

Hello,

I run a travel agency and I've read the couple of pages about solutions for travel agents. I've talked to HubSpot people in Tokyo and they haven't the slightest interest in helping me. They say "Go ask the Community." I look at the Community and see no solutions for travel agents. 

But let's give it a try. Is there anyone in here who uses HubSpot in two different languages for CRM and sales funnels?

[Oskarosh]

I use HubSpot in English, German (because of regular business trips to Germany), and French. It doesn't stop me from working as a travel agent; the sales become much higher if I work on German platforms. On my tours of Germany, I usually offer travel by train (I book tickets on https://www.dbauskunft.com/de/, so the price for the tour is much lower than average) to be able to view all the beauty of Germany on the way to the selected city. However, in France, I mostly choose flights because they are often cheaper than trains.

[Oskarosh]

I use HubSpot in English, German (because of regular business trips to Germany), and French. It doesn't stop me from working as a travel agent; the sales become much higher if I work on German platforms.

[DigitalWoods]

Hi @RodWalters ,

Can you elaborate on how you're planning to use HubSpot for your travel agency and what challenges are you trying to solve? I can suggest a few approaches accordingly.

HubSpot has a multi-language content capability - https://knowledge.hubspot.com/cos-general/how-to-manage-multi-language-content-with-hubspots-cos

You can also create multilingual forms - https://knowledge.hubspot.com/forms/create-forms-in-multiple-languages

In case of sales funnels, the communication should ideally be in one language since at this point the user is already identified and associated with a preferred language for communication. Not sure if I'm missing something here.

Feel free to reach out to me directly at saurav@digitalwoods.net

Thanks,

Saurav

[RodWalters]

Hi Saurav,

Thanks for the response. 

I run a tour company and travel information website in Japan. My business comprises B2C and B2B elements.

B2C: Selling tours to English speaking tour customers outside Japan.
B2B: Selling content packages to Japanese local authorities

I need a separate CRM for the two businesses, and I need to be able to create automated sales funnels for both.

Since I handle B2C, I want an English interface for my convenience.
My Japanese colleagues handle B2B, so they want a Japanese interface.

We need to be able to access email on the move using various devices and capture the records of our customer interactions in the CRM.

My website CMS is not well optimised for selling tours or blogging, and I may want that part of the site to be on a more appropriate CMS.

These two articles are relevant to my situation.
https://www.hubspot.com/case-studies/tenon-tours
https://blog.hubspot.com/customers/bid/191283/travel-experts-find-adventure-and-success-with-hubspot...

Unfortunately, there’s no relevant CTA or follow-up information at the end of these articles, so I have no idea how to proceed or who to consult.

I look forward to any pointers you can give me.

Thanks,

Rod

[DigitalWoods]

Hi @RodWalters ,
 
That's quite a lot to answer in one post, but let me share some pointers. The following links will help you with the ‘how to’ of the case studies:
 
1. Topic Clusters for SEO - https://blog.hubspot.com/marketing/topic-clusters-seo
2. CTA Tracking - https://knowledge.hubspot.com/ctas/create-calls-to-action-ctas
3. Ad management - https://knowledge.hubspot.com/ads/get-started-with-ad
4. Sales Funnel:

There are multiple ways of creating a funnel. A simple funnel can be created with the follow up email feature in forms - https://knowledge.hubspot.com/forms/send-an-email-response-after-a-form-submission

More advanced funnels can be created using Lead scoring and workflow automation -
https://blog.hubspot.com/blog/tabid/6307/bid/33711/the-steps-you-need-to-define-the-stages-of-your-s...

 https://blog.hubspot.com/marketing/lead-scoring-instructions

Apart from emails, social media and retargeting ads can also be leveraged while setting up funnels - https://blog.hubspot.com/sales/facebook-sales-funnel

You can use 1 CRM and change the language settings - https://knowledge.hubspot.com/account/change-your-language-and-region-settings

Similarly, different workflows can be created to setup funnels in different languages.

The case studies you shared use a lot of features available with the Professional license. You’ll also get access to the HubSpot CMS with that. The capabilities will be very limited with the starter license though.

If the Professional license fits in your budget, just go for it. If not, there are still plenty of workarounds to somewhat get the job done at a lower price using APIs and 3rd party integrations. Either way, I'll be happy to assist. Please feel free to book a meeting - https://meetings.hubspot.com/saurav4

Cheers,
Saurav
saurav@digitalwoods.net


PS: Please mark my answer as “solution” if it works for you.