CRM

Kselby
Participant

See last touch before MQL

SOLVE

Hi there,

I want to be able to pull info about the top assets we have that lead to someone becoming an MQL. Is there any way to create a list or report showing the form submissions that generate the most MQL? I can not think of a way to relate a date for a form submission and an MQL date. 

0 Upvotes
1 Accepted solution
Phil_Vallender
Solution
Most Valuable Member | Diamond Partner
Most Valuable Member | Diamond Partner

See last touch before MQL

SOLVE

Hi @Kselby 

 

What I would recommend is creating a workflow to copy the value of recent conversion or last page view or similar a to custom property when the contact becomes an MQL. This may help you to build a picture of what is generating the most MQLs. I do this already with number of visits and number of pages viewed for all MQLs in our portal. 

 

Hope this helps.

Phil Vallender | HubSpot Website Agency

View solution in original post

3 Replies 3
dworthman
Participant

See last touch before MQL

SOLVE

I was just searching for a solution here as well. HubSpot support recommended that I use a contact create attribution report, and then under Date filters specify I want to look for Marketing qualified leads. 

dworthman_0-1614966685476.png

 

Then, under Data, selecting a Last interaction model should result in showing the last touch before changing the lifecycle stage to MQL. You can dig deeper with secondary dimensions.

 

dworthman_1-1614966768477.png

 

Hope this helps!

 

 

PamCotton
Community Manager
Community Manager

See last touch before MQL

SOLVE

Thank you for sharing @dworthman! Happy Friday!

 

Pam

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0 Upvotes
Phil_Vallender
Solution
Most Valuable Member | Diamond Partner
Most Valuable Member | Diamond Partner

See last touch before MQL

SOLVE

Hi @Kselby 

 

What I would recommend is creating a workflow to copy the value of recent conversion or last page view or similar a to custom property when the contact becomes an MQL. This may help you to build a picture of what is generating the most MQLs. I do this already with number of visits and number of pages viewed for all MQLs in our portal. 

 

Hope this helps.

Phil Vallender | HubSpot Website Agency