See last touch before MQL

Kselby · ‎Dec 11, 2019

Hi there,

I want to be able to pull info about the top assets we have that lead to someone becoming an MQL. Is there any way to create a list or report showing the form submissions that generate the most MQL? I can not think of a way to relate a date for a form submission and an MQL date.

Phil_Vallender · ‎Dec 12, 2019

Hi @Kselby

What I would recommend is creating a workflow to copy the value of recent conversion or last page view or similar a to custom property when the contact becomes an MQL. This may help you to build a picture of what is generating the most MQLs. I do this already with number of visits and number of pages viewed for all MQLs in our portal.

Hope this helps.

View solution in original post

dworthman · ‎Mar 5, 2021

I was just searching for a solution here as well. HubSpot support recommended that I use a contact create attribution report, and then under Date filters specify I want to look for Marketing qualified leads.

Then, under Data, selecting a Last interaction model should result in showing the last touch before changing the lifecycle stage to MQL. You can dig deeper with secondary dimensions.

Hope this helps!

PamCotton · ‎Mar 5, 2021

Thank you for sharing @dworthman! Happy Friday!

Pam

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Phil_Vallender · ‎Dec 12, 2019

Hi @Kselby

What I would recommend is creating a workflow to copy the value of recent conversion or last page view or similar a to custom property when the contact becomes an MQL. This may help you to build a picture of what is generating the most MQLs. I do this already with number of visits and number of pages viewed for all MQLs in our portal.

Hope this helps.

CRM