See last touch before MQL

[Kselby]

Hi there,

I want to be able to pull info about the top assets we have that lead to someone becoming an MQL. Is there any way to create a list or report showing the form submissions that generate the most MQL? I can not think of a way to relate a date for a form submission and an MQL date. 

[dworthman]

I was just searching for a solution here as well. HubSpot support recommended that I use a contact create attribution report, and then under Date filters specify I want to look for Marketing qualified leads. 

Then, under Data, selecting a Last interaction model should result in showing the last touch before changing the lifecycle stage to MQL. You can dig deeper with secondary dimensions.

Hope this helps!

[PamCotton]

Thank you for sharing @dworthman! Happy Friday!

Pam

[Phil_Vallender · Accepted solution]

Hi @Kselby 

What I would recommend is creating a workflow to copy the value of recent conversion or last page view or similar a to custom property when the contact becomes an MQL. This may help you to build a picture of what is generating the most MQLs. I do this already with number of visits and number of pages viewed for all MQLs in our portal. 

Hope this helps.