Contacts and companies are two sides of the same coin. Think of companies as an added layer of information about your contacts. Company properties store information such as industry, annual revenue or company address.
HubSpot isn't asking you to make a decision whether you're selling to an individual person or to a company. It's really just an extension of the information found on the contact record – the only difference being that a company can be associated with multiple contacts (while contacts can't be associated with multiple companies). This association can be automated: https://knowledge.hubspot.com/crm-setup/automatically-create-and-associate-companies-with-contacts
Of course, you don't have to use them. If you do, some more options open up to you in reporting, list building – and potentially further down the line if you decide to upgrade (workflows, lead scoring etc.).
Hope this helps!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
Contacts and companies are two sides of the same coin. Think of companies as an added layer of information about your contacts. Company properties store information such as industry, annual revenue or company address.
HubSpot isn't asking you to make a decision whether you're selling to an individual person or to a company. It's really just an extension of the information found on the contact record – the only difference being that a company can be associated with multiple contacts (while contacts can't be associated with multiple companies). This association can be automated: https://knowledge.hubspot.com/crm-setup/automatically-create-and-associate-companies-with-contacts
Of course, you don't have to use them. If you do, some more options open up to you in reporting, list building – and potentially further down the line if you decide to upgrade (workflows, lead scoring etc.).
Hope this helps!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
This doesn't answer the question: he doesn't use companies as he is direct to consumer. Can he remove the company element from the to page to declutter and simplify the interface for employees?