Purchased Opt-in leadsSOLVE
Apr 30, 2018 12:05 PM
Hello. I am in the process of testing the HS CRM. I'm hoping this will be a good solution for our sales team. Currently, as one of our lead sources, we are using purchased leads from a reputable source. These leads have filled out an online request form, opted-in, provided their contact information, and are waiting to be contacted.
However, when I was setting up the CRM and trying to import some leads, the form said that leads are NOT to be purchased from a 3rd party. This is confusing because it is standard practice to use a combination of lead sources, including purchased leads that are verified and requested information and/or a call for products or services.
Does this mean that all leads to be imported into the HS CRM must come from our own website or websites and not to come from a 3rd party even if verified?
Solved! Go to Solution.
May 1, 2018 8:53 AM
3. Prohibited Email Content and Formatting; Email Best Practices
You are prohibited from using the HubSpot Service to email: (a) purchased, rented, or borrowed lists, and (b) lists that are likely to result in an excessive number of unsubscribe requests or SPAM complaints or notices, as determined by acceptable industry practices.
Please review the full policy here: https://legal.hubspot.com/acceptable-use