Parent/Child relationship for residential Contact

[MWhitworth]

Hi all,
As an ISP providing broadband to Residential customers we have a number of contacts who have one email address but multiple address locations. ( private landlords, family members etc).

we have built a custom object to identify each unqiue address location but unable to split into multiple contacts due to them all sharing the same email address.
In a Business environment we would use the parent/child relationship but it doesn't exist for residential contacts. 

What's the best way to create multiple residential contact records each having a unqiue location ( custom object) BUT sharing the same email address?

any help is much appreciated 
Matt 

Marketing and Ops Hub Enterprise 

[MatthewBoyd · Accepted solution]

@PamCotton thanks for the mention.

@MWhitworth This is a good question. I'd be creating that Custom Object as something to the effect of "Household Contact" rather than just straight "Location". 

As you've rightly pointed out, you'll not be able to create multiple Contacts with the same email address, however, you could store Address Details as well as specific Contact information for that Location against the Custom Object. 

 In this way, you might have 7 "Household Contacts" associated with one Contact. 

Using a Household Contact based workflow, you'd be able to trigger the sending of a Marketing/Transactional Email for each of the 7 different Household Contacts containing Household Contact personalisation tokens to the one Contact, as though they were 7 different Contacts with the same email. 

This is obviously a fair bit of effort, but it should achieve what you're after. 

The alternative which I do NOT recommend but best to know whats out there is utilising + symbols in email addresses on Contacts. e.g the below examples will all technically be accepted and treated as separate Contacts in HubSpot, but anything between the + and @ will be ignored so all emails will be received to matthew.boyd@hypeanddexter.com

matthew.boyd@hypeanddexter.com

matthew.boyd+123fakestreet@hypeanddexter.com

matthew.boyd+ABClane@hypeanddexter.com

Hopefully that all makes sense and is of value!

Thanks!

[PamCotton]

Hello @MWhitworth, I want to invite our top experts to this conversation to share their thoughts about the best way to create multiple residential contact records. @MatthewBoyd @Dan1 any recommendations to @MWhitworth matter?

Thank you,

Pam