I would like to apply a value present on a child company to the parent company. So I have not been able to do it. I asked Hubspot support they told me it's not something that it's possible to do.
But I'm wondering if there is some workaround that someone was able to set up for this?
The idea is:
If a child company has a value for a property, we apply that same value to the
Technically it is not possible for now, to HubSpot natively does not support syncing or rolling up property values between child and parent company records.
That is not correct, please be more careful about not spreading misinformation.
Not only can this be done with sync properties, if a new property is an option:
It's also possible within workflows:
No custom code needed, no third-party tools required, no need to upvote any product requests.
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
Based on your requirements, you’re trying to propagate a property value from a child company to its parent company in HubSpot (e.g., if the child company’s property “Industry” = “Education,” automatically copy that to the parent company).
Technically it is not possible for now, to HubSpot natively does not support syncing or rolling up property values between child and parent company records.
However, there are workarounds with a custom code workflow action:
If you have Operations Hub Professional or Enterprise, you can write a custom code action that:
Trigger: Company property changes on child companies (e.g., property “Industry” is updated).
Action: Custom code (Node.js) fetches the parent company via API, then updates its property with the same value.
Finds all child companies for a parent.
Retrieves the target property (“Property 1”) from all children.
Combines (deduplicates if necessary) the values.
Updates the parent’s property with this combined result.
Additionally, you can you external tools like (Zapier, Make, etc.) to update, If you don’t have Ops Hub Pro/Enterprise. You can also use custom server script via API. Here's how it will look:
Technically it is not possible for now, to HubSpot natively does not support syncing or rolling up property values between child and parent company records.
That is not correct, please be more careful about not spreading misinformation.
Not only can this be done with sync properties, if a new property is an option:
It's also possible within workflows:
No custom code needed, no third-party tools required, no need to upvote any product requests.
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
If I follow up your second suggestion, i can only append or replace. What I would like to do is to copy value from a property that is on a child company and copy it to the parent company. I hope I'm clear.
@fafaba when you click into the "Choose a value" dropdown, you should see the option to add a data variable instead of a static value. Select it and pick your source property.
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer