Mixed-BU mailing lists

[AnnaStanuch]

I struggle to understand the concept of business units in HS, so forgive me if this is a dumb question.

If I create an email in one Hubspot business unit (let's call it BU A) and attach a list with mixed leads, will the system automatically exclude leads from the other BU (BU B)? 

[Lucila-Andimol]

Hey @AnnaStanuch 

you can use Business Unit as a filter in your lists

to have all contacts assign to BU A for example.

Then you need to have Consent and a subscription type associated to be able to send marketing emails.

With these 2 component (filtered lists and specific subscription type for BU A) you cannot mixed up.

Hope this helps

[AnnaStanuch]

Thank you, Lucila. I just ran a test, and the email was delivered despite the recipient not being subscribed to the picked subscription type. Turns out, you CAN mix it up if your privacy settings allow you to email contacts who have not specified to subscription types. Important caveat, I would say. 

[AnnaStanuch]

Thank you, JIgar. How does it relate to subscription types? They are specific to BUs. So, emails shouldn't be sent cross-BUs, right?

[Jigar_Thakker · Accepted solution]

Hi @AnnaStanuch,

You are right. Each BU has its own subscription type, which ensures compliance and prevents cross-BU email sending. Leads must be subscribed to the relevant subscription type for the specific BU to receive emails sent from that BU.

If this helps, feel free to mark it as the solution ✔️ and give it an upvote 👍 !

[AnnaStanuch]

Thanks, Jigar. How does it relate to subscription types? They are specific for each BU, aren't they? If so, emails shouldn't be sent cross-BU, right? 

[Jigar_Thakker]

Hi @AnnaStanuch,

No, Hubspot will not exclude leads automatically from one business unit to another when you create an email in one business unit with mixed leads unless you specifically filter or segment the list to exclude BU B leads as HubSpot treats each BU separately.

If this helps, feel free to mark it as the solution ✔️ and give it an upvote 👍 !